Analysis of domestic bus pos+ internet application trend


Is focusing on people a good quality? We will not hesitate to say yes.

Focusing on the company is not a blessing, we may think about it, but in the end it will still say, yes.

In the market economy, where there is demand, there is no shortage of people who have the means to satisfy. When "Internet +" changes from a concept to a field application of multiple scenarios, there are no Internet-based scenarios that are demand points to be tapped. Bus is a well-deserved mobile Internet portal because it meets the basic needs of most users for daily travel, has a high frequency of daily use (meaning at least 2 times a day or more), is easy to use, and has a large number of users. Therefore, the Internetization of public transportation has been put on the agenda by major cities. The “Internet + Bus” innovation-driven development of Beijing Public Transport's 2016 Corporate Social Responsibility Report is listed as one of the six development strategies. Moreover, Hangzhou has already launched a bus-integrated POS machine, and its strength is to set an example for the Internet + bus.

Next, there will be more cities to join the ranks, and at the same time, companies that want to share a piece of it will also be rushing. But in the Internet age, much of the information is transparent, but there must be many opaque places in the transparent information. Therefore, as a consumer, it is very difficult to fully understand one thing and one thing before consumption, at least it is very tired.

I don’t want to, I’m afraid of mistakes. The problem facing each city is: responsible for the travel of the citizens, and carefully choose the bus integration POS machine manufacturers to cooperate.

Accelerated influx of equipment in the market, the virtual and real advertising on the Internet, invisibly increased the difficulty of selection. How to choose? There is a safer way to follow the experienced person, see what he has chosen for himself, and then believe in his choice. The choice of bus-integrated POS machines is not wrong with Hangzhou. The choice of Hangzhou is Guolang Technology (a company that specializes in providing intelligent payment platform products, services and solutions).

Next we talk about Hangzhou. As everyone knows, Hangzhou is unparalleled in the Internet: According to China's "Internet +" Social Service Index analysis report, Hangzhou ranks first in China's Internet + Social Service Index; it is ranked in the six indicators of China's urban business charm rankings. Performance is extraordinary (ranked 2, 3, 8, 1, 2, 3 respectively). The first one is the “Urban People's Activity Index”, which contains three sub-indices: the consumption activity index, the restlessness index, and the nighttime activity index, while the “public transit night activity” is the “night activity index”. Important content.

Of course, in addition to believing in the judgment of "smart people," of course we must have our own judgment.

According to the author's understanding, there are about 30 or more manufacturers of terminal equipment for public transportation payment equipment in the country, but there are less than 10 brands commonly found in public transportation companies, most of which are produced by the manufacturers and the equipment actually operated by the bus companies. Most of them are 2nd and 3rd generation machines, but 2nd and 3rd generation machines do not have full payment function, that is, they can only swipe cards (citizen cards, card, IC card, etc.), but cannot use mobile payment, let alone UnionPay cloud flash. Pay for the function.

Unexpectedly, there are still many manufacturers trying to upgrade the POS so that they can swipe the financial card and realize the full payment. But so far, there are not many brands that have been put into practical use. The large-scale application should only be the brand of “Guolang Technology”, which is the first in the country.

At present, public transportation mobile payment has been put into operation in cities such as Hangzhou, Jiangsu and Guangzhou. Guolang Technology's mobile payment device-industrial POS machine has developed dual offline payment function in cooperation with Alipay. This function can be effective. Improve the convenience of riding in the case of poor network, and lay the foundation for the promotion of other small and medium-sized cities and cities where mobile payment is not popular. Mobile payment can solve the problem of cash and change. Based on the Internet-based credit system, you can get on the bus after you complete the authentication by taking the bus to pay Alipay. The debit payment occurs after the transaction request, even if there is no money in the account, you can pay through the flower.

In addition to Alipay double offline payment, the company is hailed as the main means of future offline payment, and it is also the first application in the public transportation field. Compared with APP scan code payment, UnionPay cloud flash payment is more convenient. The general steps of APP scan code payment: mobile phone bright screen, unlock, open APP, enable camera and corresponding scan code function, complete payment after network confirmation; and “cloud flash payment” does not need “unlock, bright screen, open APP”, etc. Steps, as long as a device that binds to the cloud flash payment (the UnionPay card with the flash payment can be directly paid by the card, no need to bind other devices) - you can use the mobile phone, or the wristband, etc., as long as you enter the POS machine District, you can complete the payment in one step. Taking the mobile phone as an example, the mobile phone that is bound to the cloud flash payment can directly “swipe the card” in the black screen state, and the ticket can be successfully purchased only by recognizing the fingerprint.

Not to mention the important role of public transportation mobile payment in realizing "Internet +" intelligent transportation, the new experience of citizens' travel is the most worthy of attention. To this end, it is believed that Guolang Technology's industrial-level full payment POS opportunity will leave a mark on the history of public transportation intelligent innovation.

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