Building Block Baby: Doing a good national early education to strengthen Chinese brands

At present, the conditions for accelerating brand development in China are already in place, and it is timely to develop a brand economy. As the leader of science early education in China, Block Baby has been in Beijing since its establishment in 2011. In just 6 years, 150 centers have spread all over the country, directly serving 300,000 member families across the country, and more families receiving their guidance in modern family science education. 5 million, known as the legend of the early education.

Building blocks baby science early education is committed to the development of physical fitness, intelligence and psychological balance for infants aged 0-6. The course system is jointly developed by the Chinese Academy of Sciences, the Central Academy of Education, Peking University, ITLA (International Toy Library Association), and more than 100 domestic and foreign experts have jointly tackled the problem. Based on the tracking and evaluation of 120,000 Chinese children's growth and development, the original system is created. The three-energy balance development theory, combined with ITLA to introduce a full set of top-level teaching aids in North America, so that the Chinese baby's physical, intellectual and psychological capabilities are balanced and developed, and fully capable of realizing dreams.

Since the convening of the China Science Early Education Conference in 2016, science early education has been used as the vane of the future development of the early education industry. The participants agreed that advocating the science of early education, emphasizing the importance of scientific early education, discussing the ideas and concepts of scientific early education, and practicing the methods and methods of scientific early education are not only responsible, but also the needs of the family and the needs of the country. The trend of the times. As the forerunner of science early education, building block baby has become the focus of the day with the three-dimensional balance theory of “physical, intelligent and psychological” and a perfect teaching curriculum system.

The building blocks baby science early education implements standardization support and embeds the operation system. From preparation to opening, it will standardize site selection, decoration, teaching aids, training, courses, opening of business, and operation support. It involves 10 major positions, 36 major businesses, 333 events, 3460. The steps, 5297 specifications, a total of 7973 standards, to ensure that franchisees operate in an orderly and efficient manner under the guidance of the standardized management system, and maximize the benefits in a short period of time.

At present, the building block baby science early education has a huge influence in the country's 0-6 year old baby family. It has become a model of the national chain high-end early education brand. At the same time, the single-store operation capability ranks first in the industry, and the annual sales performance exceeds 10 million. Sales performance exceeded 30 million.

The theme of this year's China Brand Day is to “deepen the supply-side structural reform and comprehensively open a new era of independent brand development. The head of the building block baby said: “Do a good job in national early education and strengthen Chinese brands. It is imperative to spread the concept of scientific early education to more ordinary families. More and more parents are really concerned about the early education of children. Under the guidance and companionship of scientific ideas, we can bring more quality growth to the children of every Chinese family and lay a better future!"

It is understood that the establishment of "China Brand Day" is conducive to condensing the consensus of the whole society, raising the awareness of independent brands, mobilizing the polarity of all parties, cultivating and developing independent brands, consuming independent brand products, enhancing the protection of independent brands, and assisting the supply structure and demand structure. upgrade. Second, it is conducive to creating a good atmosphere for promoting independent brands, strengthening the popularization and education of independent brand knowledge, enhancing the awareness of independent brands, expanding the influence of independent brands, cultivating consumers' own brand emotions, and establishing consumer confidence in independent brand products. Third, it is conducive to building a platform for independent brand communication, showing the development results of independent brands, sharing the successful experiences of well-known independent brands, spreading the cultural connotation of independent brands, and establishing a good image of China's own brands.

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