Is the traditional industry really a sunset industry?
At the moment, confusion and confusion are still entangled in the global economy, especially the real economy. The traditional industry of the past is coming to a new crossroads.
In Haining, such a choice is being tortured. Leather, warp knitting, home textiles, these three as Haining's home industry, once occupied half of the country. Nowadays, it has also suffered from the pain of transformation and development. The development momentum needs to be repaired and the development momentum is divided.
Will spring be far behind? Where will the three traditional industries in Haining go? And look at the investigation report sent back by the reporter.
Symptoms: Three traditional industries show signs of bottleneck
After 28 years of dealing with leather, Xu Jianyang, general manager of Haining Kaiyang Garment Co., Ltd. felt that it seems to have returned to the starting point. The Haining leather industry has reached the point of needing “secondary entrepreneurshipâ€.
In May, Kaiyang clothing ushered in the production season. Into the production workshop, fifty or sixty workers are nervously stepping on the sewing machine, a long row of shelves is a semi-finished leather garment waiting for processing, a busy scene.
However, the fiery production scene did not make Xu Jianyang's sense of crisis less. “The entry barrier for the leather industry is low, especially for small workshops and small enterprises, where the product content is low and the price is vicious.†Xu Jianyang made an analogy. The same style of leather clothing, the sales price actually has several hundred to several thousand yuan. Not waiting. "This vicious competition has damped the enthusiasm of the company's research and development, which will lead to the whole industry being bruised and wounded. No one is a winner."
At the same time, the rise in the price of leather raw materials and the increase in labor costs are eroding the profits of enterprises. On the contrary, the professional market prices of leather garments have not changed much, and most of them have remained at the level of previous years. The increase or decrease in the cost price has increased the pressure on enterprises.
Not only Kaiyang apparel, but many leather companies in Haining have this urgent crisis. According to statistics, in the first quarter of this year, Haining leather industry regulations fell from 92 last year to 82. Among them, about one-third of enterprises have certain losses.
The home textile industry has also encountered similar difficulties. The unfavorable factors such as rising labor costs, fluctuations in raw material prices, and low and small enterprises have repeatedly squeezed the survival space of enterprises. In terms of production and sales, in the first quarter, Haining's home textile industry achieved a planned output value of 3.50 billion yuan, a year-on-year increase of 2.1%. However, from the perspective of efficiency, the situation is full of hidden concerns. In January-February, the home textile industry's profits and taxes and profits and other data showed a certain degree of short-term decline, which sounded the alarm.
Even the warp knitting industry, which has been quite eye-catching in the first quarter of this year, is also hampered by raw material prices and the international market. “The market for industrial fabrics is very good, and the demand is very large. Enterprises are increasing their horsepower production. However, the traditional apparel fabric market is cold, and many enterprises have a lot of inventory pressure.†Haining Warp Knitting Industrial Park Development Co., Ltd. The person in charge said that the development of emerging markets is on the agenda of many companies.
This wave of shocks has shaken the traditional economy a bit, and the transformation has not changed.
Diagnosis: Accurate help
However, how easy is a "turn" word.
To break the ice, the policy is first. Since September last year, Zhu Jianjun, secretary of the Haining Municipal Party Committee, led the team to conduct research and visits on the three traditional industries, and held symposiums on industrial transformation and upgrading to fully understand the difficulties and problems in enterprise development. The "locomotive" moved, and all levels of departments followed "running". It is reported that from January to March, Haining City has visited 7019 enterprises in total, collecting 1,653 questions, responding to 1527 on the spot, and coordinating and solving 123 cases.
The "root of disease" has been found, in order to accurately open the "prescription". In March of this year, Haining issued the “Policy Measures for Promoting the Transformation and Upgrading of the Three Major Industries of Leather, Warp, and Home Textilesâ€. This is the first time that the city has customized and optimized the support policies for the three traditional industries. There are 11 industrial policies, including brand building, market expansion, R&D innovation, talent cultivation, bigger and stronger, industrial funds, and sales network construction.
By sorting out these policies, it is not difficult to find that there are common policies and individual policies that are consistent with the characteristics of industrial development. “The reasons for the transformation of the bottlenecks in the three traditional industries are different.†Shao Xuehui, head of the Economic Operation Section of the Haining Economic and Trade Bureau, said that in the leather industry, corporate branding is not enough and channel control is not strong; the warp knitting industry is subject to raw material prices. And the international market, the ability to innovate needs to be strengthened; in the home textile industry, the overall small enterprises are affected by the economic environment, and there is a need for breakthroughs in the development of enterprises, bigger and stronger.
How to transform the three traditional industries? In which direction do you turn? How can the industrial strong city start again? You can see one or two in this set of policy measures.
"After this policy came out, let me shine." Mao Weihua, general manager of Zhejiang Wanfang Andaotuo Textile Technology Co., Ltd. is very concerned about the formulation of the quality standards of the warp knitting industry, because the company is undergoing certification of the AS9100 aerospace quality management system.
"To the international standard, national standard, industry standard and local standard for the master company (association) of the warp knitting enterprise (association), respectively, 1 million yuan (600,000 yuan), 400,000 yuan (150,000 yuan), 200,000 yuan (100,000 yuan), 100,000 yuan (50,000 yuan) rewards ..." This measure in the policy, Mao Weihua made a red line. "This incentive policy is a kind of encouragement for enterprises." Mao Weihua explained that the initial investment in formulating international standards is not small.
As a veteran warp knitting manufacturer in Haining, Wanfang An Dao Tuo's main product is automotive interior fabrics. Last year's transcripts were still very beautiful: the annual output value was 200 million yuan, an increase of about 10%. Then why should we spend time and effort to develop international standards? "This international standard is the 'access permit' for companies to enter the aviation industry." Mao Weihua said that enterprises are aiming at higher value-added products. "The transformation breakthrough of warp knitting enterprises is from low-end products to high-end products."
With the policy of “supporting the waistâ€, like Wanfang Antoo, many leading companies in the industry have begun to target high-end products. Zhejiang Meitel Textile Fabric Co., Ltd., located in Xucun Town, has tasted the sweetness in the industry's advanced military high-end curtain market. Today, companies only sew 12 pairs of finished curtains every day, and supply them to the market in limited quantities. By adding private home customization, door-to-door installation and other services, the overall price of a pair of curtains is more than 50% of the original product price, but it is still in short supply, and high-end customers are eagerly awaiting.
"Advantageous traditional industries still have a broad space for development. Through transformation and upgrading, they can have higher technical content and added value." The relevant responsible person of Haining City Economic and Information Bureau broke a mystery.
Efficacy: a broken world
The development trend is strong and the pace of transformation is urgent.
However, for Haining, climbing and upgrading is a long-term process. If you pass the "honeymoon period" of the policy, how can you win the long-term battle of transformation and upgrading? “Industry people have to change their heads. There are new ideas to have a new way out.†According to Xu Jianyang, general manager of Haining Kaiyang Garment Co., Ltd., the entire industry needs to achieve more extensive and in-depth changes.
During this time, Xu Jianyang was busy with a small chip. “This chip is 'buried' in the washing logo of the leather garment.†Xu Jianyang said that the material can be traced through the machine, the source of the raw materials, the production status of the order, including the process of the process, etc. It’s clear at a glance. This is the ERP system that Xu Jianyang is testing, and it is also the new action of the traditional industry enterprise to "electric +".
With this seemingly simple chip, there are many things that can be solved. “Without unpacking, I can quickly find out the quantity of each item, and I can get the raw material usage at the first time, and directly decide whether I need to add additional orders.†Xu Jianyang said that with this small chip, not only can Realizing big data sharing and improving information asymmetry can also avoid duplication of labor and save labor costs.
Coincidentally, the home textile industry is also accepting the power of science and technology. Into the sewage treatment center of Zhejiang Hengsheng Printing and Dyeing Co., Ltd., I saw that the dark red printing and dyeing wastewater that has been tumbling with hot air has been treated as a pool of clear water after a series of processes, and the white tiles at the bottom of the pool can be seen.
“Every day, more than 5,000 tons of water is recycled and reused through this water reuse project.†Xu Zongkang, the general manager of the company, said that water resources are all “eaten and squeezed†here, relying on strong technology. Innovation. In order to reduce the cost of sewage discharge, Hang Seng Printing and Dye actively builds environmental protection technology projects such as water reuse, and adopts the latest reverse osmosis membrane treatment technology to make COD indicators in printing and dyeing wastewater greatly reduced on the basis of emission standards, and water reuse rate. Reached 50%.
The dividends brought about by the transformation are directly reflected in the bill. In 2016, the clean production technical transformation project declared by Hang Seng Printing and Dyeing was selected into the 2016 central budget investment plan of Beijing-Tianjin-Hebei and key areas pollution control projects, and received a capital subsidy of 8.5 million yuan. "After the completion of the project, it is expected to form an annual production capacity of 22 million meters of fabric dyeing and finishing, and the sales income will be 102.5 million yuan, and the profit and tax will be 4.8 million yuan." The problem of using Xu Cankang has been solved.
After a break, the excitement of recovery is quietly bred in this hot land of Haining. In the first quarter, the three traditional industries of leather, warp knitting and home textiles in the city invariably set off an investment boom, completing effective investment of 151 million yuan, 786 million yuan and 787 million yuan respectively, an increase of 20.8%, 99.5% and 10.3%. Under the new normal of economic development, effective investment is an important thrust that is indispensable for driving growth. It also provides a new strong driving force for the real economy to accelerate structural optimization and kinetic energy conversion.
Editor in charge: Sun Wenhui
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