The 3D printing boom has gradually faded, and this technology has entered the maturity of commercial applications, and the slogan of “making every family a smart workshop†remains illusory. Is there really a gap between 3D printing technology and the consumer market? If the answer is no, how feasible is it to customize consumer goods for ordinary people?
â— 3D printing application industry chain is maturing
In fact, 3D printing technology is not far from the consumer market, on the contrary, it began to deepen. Many well-known brands have applied 3D printing technology in product design and development to provide a near-perfect user experience. There are thermos mugs, Citizen watches, giant bicycles, Haier's air conditioners and washing machines, and the recent hot 3D printed running shoes – Andema, Adidas and domestic brands Peak have launched sports using 3D printing technology. shoe.
The upper, middle and lower reaches of the entire industry are becoming more mature. Upstream 3D printing supplies supply, in addition to 3DSystems and Stratasys have independent consumables research and development system, HP's participation has attracted many chemical industry companies to invest in 3D printing consumables research and development, BASF, Evonik Group, Arkema and Henkel Group Has become a supplier of HP 3D printing supplies.
In the midstream 3D printing equipment and technology, although the technology maturity is already high, the industry's R&D upgrade has never stopped. Carbon3D's patented CLIP technology has increased the speed of 3D printing by a factor of ten to several tens of times, and two commercial 3D printers have been launched. The multi-laser metal sintering technology from the end of 2016 to the beginning of 2017 has also doubled the metal 3D printing speed, and this technology is not only mastered by foreign manufacturers, but also domestic manufacturers have similar technical solutions.
The day before, Stratasys demonstrated what it calls "the next generation of 3D printing technology" called "ContinousBuild", which uses a large-scale clustered FDM3D printer to automatically distribute print jobs, automatically print and replenish materials, automatically deliver prints and continue the next batch of print jobs. . This is a re-upgrade of FDM3D printing technology to achieve cluster and continuous batch manufacturing.
Downstream, 3D printing services and solution providers are expanding their 3D printing services and performing well. Domestic Italian-made network, foreign shapeways and Materialise, etc.; Belgium 3D printing service provider Materialise achieved a revenue growth of 19.7% in Q1 2017.
HP has established more than 12 3D printing experience centers in North America and Europe to provide commercial 3D printing trial and solution services. In China, Aurora 3D plans to cooperate with local universities and industries in the mainland to establish more than 200 3D printing service centers.
In short, although we do not often come into contact with 3D printing in real life, this technology has gradually penetrated into all aspects of the consumer field. The industrial chain is maturing, and its application is expanding. We use the thermos mug for drinking water very well, and there is also the application value of 3D printing technology.
â—No longer make life better under the scenes before the stage.
In the past, when the open-source desktop 3D printer was hot, there was a paradox that “letting every family own a 3D printer†is not realistic now, and even the possibility of entering the home is not great.
And the aura that hangs over the term "3D printing" actually misleads people's expectations. Most consumers under high expectations have no specific concept for 3D printers. And we have this question, why buy a 3D printer and use it to do?
On the other hand, 3D printing technology is associated with the general consumer community. For example, a cup with a better grip, a bicycle that is lighter and more comfortable, a sporty eye that fits the face, a better sneaker with a foot protection, a custom-made earplug, and so on. 3D printing technology plays a role in the development and testing behind this, quietly changing every aspect of people's lives, but people are not aware of it.
To put it bluntly, what mass consumers need is not the 3D printing technology itself, but the value that needs to be met by 3D printing technology to meet individual needs.
â—Customized digital printing is the same
The status quo of digital printing and traditional printing, and 3D printing and traditional manufacturing can be said to be the same. The digital printing business accounts for only 4% of the global printing industry. Traditional printing is still the mainstream, but digital printing is increasingly used by the industry. This is because it is small-volume, customized and flexible.
At the just-concluded ChinaPrint2017, the combination of digital printing and the Internet has created new vitality – there are a large number of different user needs for Internet custom printing, and the digital printing industry has strong small-volume customization capabilities and flexible changes. Direct conversion to high value added orders.
The typical one is the common daily C “spelling bottle†that we often find in supermarkets. The different words on the bottle are combined to make a sentence. This customized bottle label is attributed to digital printing. In addition, small candy packages at weddings, events, and events can be customized in small quantities by digital printing, and the desired patterns, text or QR codes can be printed on the candy bags. Even home wallpapers, screens, and curtains can be customized in digital printing.
This may be the future direction of 3D printing technology in the consumer field. 3D printing is good at small batch customization, and it has such a demand from a flat pattern to a solid one; the network is an ideal entrance.
This kind of sign has already appeared. In 2016, the 3D printed lunar light was on fire on Weibo and Taobao. The creative gifts that can be customized with patterns and texts are very popular among young people. This may be the closest to 3D printing technology and the average consumer.
However, the honeymoon period of the 3D printing industry and the mass consumer market is far from coming, and the potential demand for consumer customization is far from being developed.
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