"To give full play to the leading role of leading enterprises of professional clusters and stroller industry associations, Sanle will actively conduct market research, formulate development plans, develop professionally and intensively, and comprehensively increase industrial scale." Anhui Shucheng Sanle Stroller Co., Ltd. Ling Xianping, chairman of the responsible company, told reporters recently.
It is reported that Shucheng County currently has 37 baby strollers, children's beds and related supporting member companies, of which 3 companies have a production value of over 100 million yuan, and 19 enterprises own or are processing import and export rights. The county has an annual output of more than 20 million sets of baby carriages, achieving an output value of more than 2 billion yuan. Apart from selling the products in the domestic market, some products have also been exported to Europe, the United States, Southeast Asia and other countries, and Sanle, Shubeile and Baihe have emerged. Some brands such as Shu Fulai, Little Prodigy, and Little Buddy have a certain influence in the market.
In recent years, the baby carriage industry in Shucheng County has strengthened its independent innovation capabilities and advanced branding through the introduction of advanced management concepts and models, enabling companies to develop rapidly.
The assets of Shucheng Sanle Stroller Co., Ltd. from the beginning of its construction were only 140,000 yuan, and it has now developed into a baby carriage, bed and related products with an area of ​​17.33 hectares, a building area of ​​64,000 square meters, and total assets of 128 million yuan. The manufacturer, with the largest production scale in Anhui Province, achieved sales revenue of 200 million yuan in 2011. The chairman of the company, Ling Xianping, said that the second phase of the plant will add items such as wooden children's beds, children's electric vehicles, children's exercise bikes, and baby carriage (bed) parts, which will further increase the influence of the Shucheng baby carriage industry in the country and the world. And popularity. At the same time, the company plans to invest 156 million yuan in two years and build a production base with an annual output of 12 million baby carriages (beds) and an output value of over 500 million yuan. After the completion of the production base, more than 30 supporting enterprises can be driven to develop simultaneously.
Anhui Baiai Children's Products Co., Ltd. is a joint-stock enterprise that integrates R&D, production, and sales into one, and can produce 6 series and more than 50 varieties of baby carriages and cribs. Speaking of the company’s development vision, Wu Mingfa, the company’s vice chairman, is full of confidence: “Five-Year Goal: To achieve sales revenue of RMB 300 million by 2017; 10-year target: To achieve sales revenue of RMB 800 million by 2021. , in which the sales of independent brands exceeded 500 million yuan."
At present, the rapid development of the baby carriage industry in Shucheng has become one of the characteristic pillar industries in the county.
"Quality-based, brand-first, strong development." Wang Shudong, director of Shucheng County Bureau of Quality Supervision, said firmly when talking about how to serve regional economic development.
In order to help companies do a good job in basic quality and management, the Bureau, in conjunction with the actual practice of the stroller industry, has launched targeted product quality improvement actions in enterprises and cultivated a number of scale enterprises that have “small inspection input and large quality improvementâ€. . Simultaneously. The Bureau has also established a "one-on-one" support system for baby carriage companies to solve the problems faced by enterprises in development in a timely manner. In addition, the Bureau also established a brand-name product development plan, and provided guidance to more than 150 enterprises above designated size in the county, and included a number of high-quality stroller companies in Anhui brand-name product development plans. At present, the Bureau is actively preparing to build a quality inspection center for child stroller products as an effective way to promote the rapid development of the baby carriage industry and enable Shucheng's baby carriage industry to achieve changes from “quality†and “quantity†to “nameâ€. Expansion.
The person in charge of the Shucheng County Baby Carriage Association stated that the county will rely on the existing infrastructure of the stroller industry to introduce or cultivate leading industries and leading enterprises, actively expand the industrial chain, and develop and expand a number of industrial clusters that rank in the front ranks of the cities along the Lancang River. Efforts were made to build a child stroller industrial park centered on the county development zone and led by the Taoxi stroller professional town, achieving a new breakthrough for the enterprise of RMB 100 million, making the industry's annual sales income reach a new level, and achieving national reputation through dedication. The brand-name products make Shucheng a well-known stroller industry base in China.
(Buy baby stroller crib, wholesale, sales, find China Stroller Crib Industrial Network /, Tel 0564-8025121)
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