Restrictive thinking in packaging design

Packaging design is a creative activity with a functional purpose. Creativity is the lifeline of design has become the consensus of people. However, the development of any package and the design of improvement are all created in a certain purpose of function and a variety of relevant conditions, not arbitrary creation. Even if the packaging design of the same product, due to different constraints of its market goals and consumer environment, production process technology and other factors, will directly affect the packaging design of different ideas and style characteristics. This article focuses on a brief analysis of the interactive relationship between restrictive thinking and creativeness in the design of commodity packaging.

l Functional requirements of packaging are the basic factors that restrict the creative positioning of packaging design

Any package development and improvement is a function of the specific commodity packaging. Standard service, design is a means to achieve the natural function and the value of social function of specific products and packaging is the purpose of design. Practice has proved that commodity packaging design is an integrated creative activity that integrates perceptual art image thinking with a clear purpose of rational logical thinking. For example, the overall functional target positioning of product packaging design, even if the same type of product, first of all need to be clear as an economic and practical commodity packaging. It is still a gift package for conveying sentiments, or packaging of tourist products with commemorative value, specific packaging function goals, and guides the integrated creative thinking of packaging design.

Conformity to the actual, accurate and precise constraints of packaging target positioning not only does not constrain the creative thinking of fixed potential, but will force packaging designers to solve specific packaging functional requirements, it must stimulate breakthrough innovative thinking from multiple perspectives. The new packaging concept with strong, new and applicable features leads the functional design and visualized creative activities of packaging design. It can be seen that in the design of commodity packaging, the accurate and unique packaging function target-oriented restrictive thinking and creative thinking are inseparable and complementary.

2 Directional thinking based on the characteristics of the packaging object

Packaging design must have specific and specific objects. In the face of the ever-changing variety of products, products with different characteristics and different conditions need different packaging ideas and methods. As far as the type of product is concerned, there are endless varieties of food, medicines, stationery, fresh and live products, and utensils; in terms of product status analysis, there are various types of solids, powders, liquids, and pastes. Specific items. In packaging design, we must first think rationally about the packaging concept based on the state and purpose of individual packaging objects, and the requirements of the consumption objects and the consumption environment. We must use appropriate packaging methods and materials, and then specifically conceive ideas. Pay for visualized and materialized new packaging sample entities. Otherwise, any creative thinking that separates from the target of a specific packaging object will become a passive source of water. Therefore, careful and detailed understanding of the personality characteristics and requirements of the research and analysis of packaging objects is an important link that restricts packaging design creativity not to be underestimated.