The overall cabinet industry has developed to the present, and it has a history of more than 20 years. And on the road of marketing, it has undergone many reforms and has been advancing in exploration. Entering 2013, this is a business opportunity everywhere, but with the era of competition, the whole cabinet industry has started a new round of marketing changes.
In countries with different political, economic and cultural aspects, marketing should not be static. Even in the same country, in the consumer goods industry, B2B industry and service industry, the marketing method is different. In the same industry, different companies also have different marketing methods. Successful marketing not only brings good product sales to the company, but also enables the corporate brand to generate a good reputation among consumers and bring a second sale. A successful marketing approach is pursued by both corporate and Internet promoters. It is imperative to do a good job in marketing, to shape a successful marketing strategy, to make correct decisions and firm execution, and to reform from time to time based on market changes. Less.
The overall cabinet marketing revolution: advance in exploration
The whole cabinet company began to change from extensive marketing to precise marketing
After decades of rapid development in China's overall cabinet industry, competition has become increasingly hot. The era of profitable profits and the ability to open a store can make money. Overcapacity and product homogeneity now give consumers more choices and confusion. The decision to purchase is increasingly concentrated in the hands of customers, and customer resources are becoming more and more scarce and increasingly important.
As a result, many whole cabinet companies began to explore a new model of innovative marketing in the face of a downturn. Breaking the tradition of sellers waiting for customers, sitting on the ground, taking the initiative to attack, using carpet search to find accurate customers, using one-to-one communication, let customers rush to buy goods.
In the face of the current market, the overall cabinet enterprises need to change, and the spirit of innovation is urgently needed. Due to the need for concentration and large order volume, manufacturers can purchase in batches, mass production, and batch distribution, eliminating the cost of logistics and installation, and letting manufacturers take out the cost price and directly benefit consumers. Enterprises must be close to consumers and meet the needs of consumers in order to be invincible in the fierce competition.
After the precision marketing has harvested considerable benefits, many of the whole cabinet companies have changed the previous extensive marketing methods, changed the business as a business, took the initiative to go into the community to find accurate target consumers, and close contact with consumers.
Culture and emotion into a whole cabinet enterprise key marketing promotion means
There is a saying that everyone has heard that there are two things in the world that are the most difficult. One is to put other people's money into their pockets, and the other is to put their own thoughts into the heads of others. And marketing is the way to do this, not only to make money, but also to pass on culture and ideas to consumers, so that consumers can trust and take the initiative to buy.
Thousands of whole cabinet brands are dazzling, and the market is expanding rapidly, which undoubtedly increases the difficulty of business management and awareness. Therefore, the “cultural marketing†that makes things quiet and silent has become the object of the store and the brand. From the humanization of advertising words to the selection of spokespersons, investing in various micro-movies, the whole cabinet enterprises are using a slow and detailed approach to bring the brand culture to the hearts of the people.
The essence of marketing is to cultivate consumer loyalty, and the influence of cultural ideas and values ​​is the basis for consumers' trust and loyalty. Therefore, on the road of cultural marketing, many whole cabinet companies are actively exploring.
Big home era, the overall marketing of the cabinet industry
If you can integrate into the consumer circle when doing cabinet marketing, it will definitely make your relationship even further. Consumers need more than just a product, but a combination of overall home products, sales services, and other home qualities. Therefore, the big home alliance between brands came into being, but in the past few years, the development of the alliance is also full of twists and turns. But this model is indeed a major innovation in joint marketing.
In order to achieve the effect of "1+1>2", it is not a good idea to warm up the group. Throughout the country, many brands have begun to enter the era of big homes, not just an industry alone. First-line alliances, leaders' alliances, and top-level alliances have won a good reputation.
A successful alliance is not simply a joint promotion, but a value alliance. In the joint operation, the brand team in each industry is a good exercise, and promote mutual progress in the mutual learning.
This article is the exclusive original manuscript or exclusive disclosure information of China Cabinet Network. All rights reserved. If you need to repost or repost it, please indicate the source of China Cabinet Network and website. If you need to modify or partially quote, please contact Zhonghua Cabinet Network Operation Center. Editorial Department.
modern coffee table,round tea table,living room coffee table,living room tea table
Kumusi (Dongguan) Furniture Co., Ltd. , https://www.coombesfurniture.com