Logo Design Concept - Performance Techniques

Logo concept

1. Representational tactics: Using the image that is directly associated with the sign object and has typical characteristics, the direct sign is stunned. This approach is straightforward, clear, and straightforward, and it is easy to understand and remember quickly. Such as the performance of the publishing industry as a book, the image of the railway transportation industry as a locomotive, the image of the banking industry as a symbol of coins, and so on.

2, symbolic means: the use of signs and content in a sense of the relationship between the things graphics, text, symbols, colors, etc., metaphor, describe the abstract content of the symbol object. For example, a crossed sickle axe symbolizes the union of workers and peasants and uses upright seedlings to symbolize the growth of children and youth. Symbolic signs often use associated objects that have been accepted by society as valid representatives. For example, using pigeons to symbolize peace, using male lions and eagles to symbolize heroism, using the sun and the moon to symbolize eternal life, using pine cranes to symbolize longevity, using white to symbolize purity, and using green to symbolize life, etc. This means is profound, adaptable to social psychology, and popular with people. 3, allegorical means: the use of signs similar to the meaning or have allegorical image, with insinuations, hints, hints of the content and characteristics of the signs. If the image of the umbrella suggests dampness, the image of the glass suggests crushing, and the arrow indicates the direction.

4, simulation and law: the characteristics of similar things image imitation or analogy to the features or meanings of the marked object. For example, Japan's All Nippon Airways adopts the image of cranes to expand its wings and Xiangrui’s flight, and Sagawa Express trains in Japan use the running characters to compare it with Speedpost.

5, visual sensibility: the use of simple and unique abstract graphics, text or symbols that do not have special meanings, gives people a strong sense of modernity, visual impact or comfort, causing people's attention and unforgettable. This technique does not rely on graphic meaning but mainly on the visual power of graphics, text, or symbols to represent signs. For example, the Japanese company Isuzu is marked with two prisms. The Li Ning brand sportswear exaggerates the Pinyin letter L horizontally as a sign. In order for people to identify the things that are marked, such signs are often accompanied by a small number of small words. Once people identify with this sign, they can identify it by removing the small words. Logo graphic representation

1. Representational form: The natural form that is basically faithful to objective images. After refining, summarizing and attaining, it highlights and exaggerates its essential characteristics as a symbolic figure. This form has easy-to-identify features.

2. Image form: The form of an object image as a basic idea, in the form of decorative, abstract graphics or textual symbols. For example, the symbol of the Chinese Civil Aviation is the idea of ​​the phoenix pattern and is expressed in abstract graphics. This form tends to be more artistic and modern.

3. Abstract form: A form expressed in completely abstract geometry, text, or symbols. This graphic often has a profound abstract meaning, symbolic meaning, or mystery. For example, the logo of the Lenovo Group symbolizes a vast and far-reaching association space by using geometric figures in the set of gardens. There may also be no more profound meaning of only the characteristics of the table, such as the exaggeration of the English name (or Pinyin words) prefix. This form tends to have a more intense sense of modernity and symbolism and is easy to remember.

The composition of signs

1. Ordering techniques: Balanced, uniform, symmetrical, radial, large or narrow, parallel or up and down, dislocation, etc. Orderly, regular, and articulate patterns in order to give people a sense of regularity.

2. Contrast: color and color contrast, such as black and white gray, red yellow blue, etc.; contrast between shape and shape, such as medium and small, thick and thin, square and garden, curved and straight, horizontal and vertical, etc., giving a sense of clarity .

3. Point and line method: all can be composed of large, medium and small points, yin and yang deployment changes; it can also be made up entirely of lines, and the squareness of branches can be changed in a straight line; it can also be constructed purely by blocks; it can also be constructed by combination of points, lines, and surfaces. Take a sexy and rich sense. 4. Contradictory space techniques: Upside-down, left-right, and right-and-back position of the figure position constitute a special space, giving people a sense of novelty.

5. Common Shapes: When two graphics are merged together, the edges of the two are common, as if you have me and I have you to form a complete figure (1+1=1), such as the yin and yang edges of the Tai Chi diagram. Line sharing, a middle set of the earth, the inner edge of a share with the Earth's sideline, giving a strange feeling.

The forefront is only a common method, and we need to constantly discover and create new techniques in our designs.

With good ideas, good forms of expression and techniques, such as ignoring the overall beauty, are also not perfect. A sign of success requires both originality and strong artistic beauty.

Source of information: pack.cn

Training Desk

A training desk is a table designed specifically for activities such as training and meetings. It has characteristics such as durability and ease of movement, which can meet the needs of different groups of people. Training desks can be classified into various categories based on their materials, structure, and other aspects. Below will be a brief introduction to the classification of training desks.
1. Material classification
The materials of the Training Chair mainly include wooden boards, PVC boards, etc. Training desks made of wood usually have strong stability and durability, making them suitable for long-term meetings or training activities. The training table made of PVC board has certain safety performance and is generally more lightweight.
2. Structural classification
The structure of training chairs mainly includes single tables, combination tables, etc. A single chair is the most common training table, and each training table is independent and can be adjusted as needed. Combination refers to the combination of multiple seats together, usually in the form of geometric shapes or rows, suitable for use in large training venues. A stackable table is a training table that can be folded and placed together, saving space and facilitating storage and handling.

Training Table,Tea Table,Coffee Table,Visitor Table

Foshan Shengshi Zhihui Technology Co., Ltd. , https://www.szhfurniture.com