The behind-the-scenes story of the birth of Barbie
[ Chinese and foreign toys network news] She has endless money, more eternal youth and beauty. She is a rock star, an astronaut, an Olympic medal winner, a successful business woman, a doctor and a presidential candidate. She is the ultimate dream of all girls, she is Barbie.
Barbie first appeared in Hawthorne, California, in 1959. After that, millions of girls in the United States, and even girls all over the world, fell in love with her. Today, according to Mattel's statistics, there are three Barbie dolls sold out every second in the world. Why is Barbie so popular? Who designed this long-lasting toy? The new vision documentary "The Behind the Scenes of the Birth of Barbie": will open the answer for you!
Beautiful doll from Germany
Few people know that Barbie's prototype is not American, but a cartoon image from Germany called Lily. Ruth Handler is the mother of two children, she joined the company created by her husband Elliot and friends. When she was on a business trip to Europe, Ruth discovered Lily, she couldn't wait to buy a doll, and she had a lot of accessories and brought it back to the United States.
Ruth, a very business-minded person, believes that if the dolls can be sold at a low price, Mattel can open the market for toy clothing and accessories. So, Ruth hired Jack Ryan, who used to be a weapon designer, to transform Lily dolls. In order to reduce costs, she chose to produce in Japan. Later, Barbie, named after Ruth’s daughter, came to the Toy Fair in New York, but half of the buyers did not look at it.
The Handlers did not give up, they decided to go over the dealer and go straight to the children. In the mid-1950s, the toy industry dominated the children's parents, but Mattel changed the model by inserting Barbie ads in Mickey cartoons. This marketing method was a great success. In the first year, Mattel sold more than 350,000 dolls. In the second year, Barbie brought millions of profits to the company.
Barbie's female spirit
Barbie made Mattel's reputation soaring, but they did not expect that this doll had a major impact on American culture. Today, Barbie's image is confident, capable, and feminine. This is obviously influenced by the women who designed and promoted her. The first is her creator, Ruth Handler.
As the leader of Mattel, Ruth Handler is the representative of women in the new era, and she has created a very good working environment for women in the company. But later, she was diagnosed with breast cancer and had to undergo a mastectomy. While struggling with the disease, Ruth spent less time on the company, more like a company's professional consultant.
In 1983, another woman, Jill Ballard, pushed Barbie to the top again. When Jill Ballard was the CEO of Mattel, Barbie’s sales were $250 million. When she left office, she sold $1.7 billion, which is an amazing number. The success of the cause gives women more rights, but everyone's view of Barbie is still polarized. Some people think that she is a tool for women's liberation, and some people say that she is a bad example.
Star Barbie
Hollywood's aura has always been one of Barbie's charms. In order to make her starry more dazzling, blur the boundaries between imagination and reality, Mattel has launched a series of star dolls to be friends of Barbie.
Every year, the Children's AIDS Foundation auctions a limited edition of celebrity Barbie, such as Hilary Duff, Cher, Angela Besett, Elizabeth Taylor, Cindy Crawford and Demi Moore. After Barbie's status in Hollywood was established, she also set foot in the music industry. Her celebrity friends in 2005 included the music group "Tian Mingzhen" and the rural pop star Li An Remus and Martina McBride.
In 2006, London auctioned one of the largest Barbie collections, with nearly 4,000 Barbie dolls. In the same year, Barbie put on the big screen. Mattel then launched a Barbie concert: Barbie's Dreamland. In 2007, Barbie's world was even bigger, including Barbie golf clubs, Barbie music players and Barbie series limited cosmetics.
In 2009, Barbie celebrated her 50th birthday! Fans from all over the world are looking forward to the International Toy Fair in Germany in February. Mattel has launched the latest product at the fair, Angela Merkel Barbie, to commemorate the first female prime minister in Germany.
In 50 years, Barbie has more than 100 occupations, but whether it is a diplomat or a doctor, Barbie is always well dressed and fashionable. The fashion industry also gave Barbie a birthday present. In the store of Paris, Barbie's various collections, handbags and shoes were placed. At New York Fashion Week, 50 designers worked together to create the first Barbie fashion show.
Barbie always drives people's emotions, but no matter how we evaluate her, she always keeps silent. It is not easy to say who Barbie is, because she always changes herself. In her, we can always find the shadow of ourselves and others. For more on Barbie's story, please pay attention to Sina's historical new horizon channel.
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