Home market competition, enterprises have a new trick to occupy the market

In 2013, a large number of industry specifications will be introduced one after another. The details of home decoration quality and service standards will be amplified one by one. Integrity construction and industry self-discipline will also become a favorable weight for the new year home store and home improvement company to stabilize the market. Faced with the gradual warming of the market, home furnishing companies will be fully prepared for the year 2013, and the entire industry will also face new integration.

Store action

Improve service development e-commerce

At the end of last year, Wang Linpeng, president of the Real Estate Group, said at the annual meeting of the Beijing Branch of the Beijing Market Association that in 2013 China will turn to the consumer society, which means that the home industry will make a steady and healthy development around consumption and service. Recently, the new "Three Guarantees" service promise was released to the media. From March 2, 2013, the service period of "Three Guarantees" will be officially extended from one year to three years, and 90 days, 180 days and the remaining period will be extended. In the event of a quality problem, make a different commitment to repair, return or exchange. Different solutions are also provided for the problems that arise with custom products and standard and non-standard accessories.

In addition, many companies have set 2013 as a key year for service improvement. Song Xiaoting, assistant general manager of Top 100 Furniture, said that he is currently making some adjustments to the store of the Top 100 International Home, including partial renovation and some new upgrades. The introduction of solid wood products, in order to provide better services to consumers. He Li, general manager of Colliers International Lighting Port, also said that Gao Li has been insisting on the record of zero complaints in industry and commerce and consumer associations for many years, and will continue to maintain this year, and Gao Li, who was on the line before the year, as a portal and e-commerce company. The combination will also expand the scope of high-power services to provide products and services to consumers who are not in Beijing.

Rich form of active promotion

Although the "315" has not yet arrived, many of the store's promotional activities have been launched in advance. In addition to the continuation of last year's activities, there are also many innovative contents.

From February 23 to March 3, Oriental Home Furnishing Plaza will continue the promotion situation of “full reduction”, “return cash” and discounts at the end of last year. Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, said that consumers are still allowed to You can see at a glance, understand, do not make the benefits of the bend, and insist on making the consumer.

From the Lantern Festival, there will be Jimei Home. From February 24th to March 10th, Jimei Home Beijing 4th Shop will receive the same amount of points, and the points can be exchanged for gifts such as fine ceramics and brand home textiles. The couple who registered to marry on January 4, 2013 and participated in Jimei’s “Beauty Photo Winning Diamond Couples Photo SHOW” event, during the event, can bring a marriage certificate and Jimei home invitation letter to receive the “furniture building home purchase coupon”. ", shopping can also receive a value of thousands of home gift packages.

In addition, according to Wang Wei, vice president of Hongxing Meikailong and general manager of Beijing-Shanghai & Southwest Region, Red Star Macalline will have a shopping festival in March this year, and the form of activities will be very rich.

Multi-party adjustment and perfect system

Adjustments in Beijing's major stores have long been nothing new, from the Jimei home Dahongmen store gradually joined the hotel (hotel decoration renderings), leather city, fitness equipment city, etc., from a simple store to a comprehensive trade body, to Actually, Red Star, in the store to open a food city, lighting (lighting decoration renderings), etc., the adjustment to different aspects is continuing.

There are still many changes in the store this year. The relevant person in charge of Lan Jingli revealed to the reporter that the key work of Lan Jingli's family this year is to do system process reengineering, that is, to improve the system flow between the various departments of the company through system development. The person in charge said that this is actually a sorting work, the purpose is to make the work faster and more efficient through the system development, and the service has also improved.

In addition, Lu Xinjie, general manager of Folite Home, said that according to the plan, Folite will have some actions from the group level this year. If it succeeds, Folite will maintain the original home, building materials and office buildings as the main business. Under the adjustment of the volume, business format, resource allocation, store layout and other aspects. However, because it involves land and project planning and other issues, a process is needed. "This is a turnaround process. The adjustment of the new volume and format must be carried out after the construction is completed."