"Special Risk Reduction" as a weapon against "Overlord Clause", Mango.com sets a new industry standard

The "three insecurities" regulations of major airlines have not been falling for many years, causing countless netizens to complain and even protest at the airport collectively. As a matter of fact, travel trips are always subject to changes in travel, and non-refundable tickets are undoubtedly difficult for consumers to accept. On April 17 of this year, Mango.com and Ping An Insurance joined hands to push the “special risk elimination” in the industry. Consumers booking special flights on the domestic airlines with “three inaccuracies” on Mango.com can independently purchase special insurance. Voluntary refunds occur within seven days of departure, and special insurance coverage provided by Pingan Insurance Company can be obtained. The price of each special insurance is RMB 20, and the insurance compensation limit is 60% of the ticket's face value (excluding fuel surcharges, taxes, etc.), and the maximum compensation amount is RMB 1,000.

The special insurance offset has made up for the insecurity of the domestic “three-infinite” special ticket reimbursement. Once it was launched, it was favored by many consumers and hundreds of copies have been sold in only six days. “Because of the temporary change of schedule, the original special airline ticket was retired. Fortunately, booking at Mango.net, the special insurance for 20 yuan allowed me to reduce the loss of 1,000 yuan!” said Mr. Sun, who enjoyed the special insurance benefits in the first batch. Say.

Against the Overlord Clause Setting a New Industry Standard

In the field of special fares, there has always been a problem of high homogeneity of product competition. This has led directly to the intense competition of major online booking platforms, which can only be achieved through continuous price reduction and cash back measures to increase market share, instead of emphasizing product innovation and optimizing user experience. The increasing price advantage and transparency of special fares have also made many airline agents’ days flutter. Mango rate industry first introduced "special risk elimination" to further optimize the user experience and greatly satisfy the consumer's psychological expectations. According to statistics, Mango Network has released more than two months and has sold tens of thousands of copies. At the same time, the promotion of special risk insurance has also led to the sale of special airline tickets for Mango, which has increased by about 150%.

Some people in the industry believe that products in the Internet ecosystem should not directly consider the commercialization of products, but should closely follow the needs of users. “Exclusively eliminate risks” indirectly increase the sales of special ticket prices, and it is bound to reshape the market share of online ticket reservations. The adjustment will trigger domino effect, which will become a standard in the industry. Not only can the smooth realization of the commercialization of “special risk elimination” also establish the status of mango network in this field.