Beijing Business News (Reporter Xie Jiating) Furniture for the new one for a month consumption The record of 150 million yuan will be broken. On July 1st, the actual home led to restart the furniture and trade-in, and how much sales will be promoted in the next six months is waiting to be seen.
From July 1st to December 31st, consumers are in the home of the home, Red Star Macalline, Lan Jingli, Chengwai Cheng, Jimei Home, Powerful Furniture, Qumei Furniture, Home and Home Beauty, Temple of Heaven Furniture, Europe Luohui International Home (formerly Baiqiang International Home) and Xinhai Yuntong and other stores can purchase furniture for the old-for-new activities, and enjoy a cash subsidy of 10% on the basis of the price.
In these stores, the highest level of brand participation is not the actual home, almost all brands participate in the trade-in. Actually, the director of operations, Mei Xuhang said that the company has trained employees, salesmen and merchants, and partially revised the process to make it clearer for consumers to fill out the form, so that the furniture recycling is smoother and the trade-in is smooth. It is not only the top 100 furniture manufacturers but also the relevant person in charge of the store. The old-for-new trade is not only for the own brand, but also other brands in the store. Yin Bo, general manager of Lan Jingli, revealed that since the end of the pilot last year, he has continued to trade-in. "The store can achieve at least 10 transactions per day through trade-in, and hundreds of transactions can be completed on weekends."
(Xie Jiating)
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