After seeing the closure of the fourth-largest sports chain in the United States, I have a feeling of sadness and chilly teeth. This time I'm talking about outdoor stores and e-commerce issues. It is also a type of industry problem. Many people may not Love to see Kazakhstan, in fact, you can look at some of the interesting things, such as small beans ~
Nowadays, the network is not as well developed, payment methods are also more and more, from the very beginning of the computer online payment, can now use the mobile phone to pay, what Alipay, WeChat payment, and so on, now holding a cell phone capable of all things ~
For example, a small bean, beans with no cash and cards, noon meal is hungry, set afternoon tea with the United States mission, go home at night with UBER, buy something on Taobao, set hotel ticket with Ctrip! Basically a machine in hand, the world I have! But occasionally it will fail! One day, Xiaodou had a stomachache and saw a toilet next to it. The bean quickly asked, 'Can you pay with Alipay? 'If people can't say it, then they ask, 'Can we pay by WeChat? 'People can’t say no, and finally they are NBA players and his brother! Curry his younger brother, pull. Curry ~
The example of the real person above me is mainly to tell everyone that although the emerging e-commerce is very fierce, but the traditional physical store still has to live because the e-commerce is fierce, and some things do not understand or need to see the physical to experience . (especially professional outdoor brands or equipment)
I started working in an outdoor shop. Luckily, I accidentally came over to the 7+2 (electricity business) side and finally came to the equipment to write cool articles. I was also able to see the hardships of the physical stores, and the mess of the electricity supplier. A bit of a look inside ~
Let me talk about the physical store. Actually, we can do it before the shop. From the service and after-sales service to professionalism, it's okay, but still we can't escape the ambiguity of the fitting room. Some people are very faceful and understand it. Telling you, Taobao is cheaper than you, and I can buy it cheaper. It's not cheap. I don't want to get it. I often want to beat anyone, but anyone can beat it.
Then say the electricity supplier, electricity supplier is even simpler! Who sells the cheap is king, you sell 100 today, I will sell 99 tomorrow! Even if someone sells the same price as follow-up, they dare not say that selling is the cheapest! There are always silly to sell lower than you, so dry sooner or later have to dry yellow, dealers are yellow, the brand also play with eggs!
Short-term prices are low, sales are more, and profits are low. Dealers actually do not make money. Instead, brand owners earn money, but they never thought that only when the ecological chain is established can it be developed for a long time. Tiger rabbits and grass, tigers want to eat rabbits, tigers do not control the rabbit breeding, the results of rabbits flooding grab grass to eat, resulting in many rabbits did not eat grass, rabbits are dead, the tiger did not eat rabbits ~
Physical stores and e-commerce are the collisions between traditional economic models and emerging economic models. How to solve this embarrassing situation, mainly from three aspects!
I. Policy aspects
This is absolutely no solution, just like you are not willing to call you for no reason, you can not fight back, honestly beat it ~ no matter from the tax rate, domestic and foreign rent difference, etc., you can not compete, then you go and enjoy it ~I guess that if you can't beat you in a few years or you don’t want to hit you,
This is a natural disaster in the tiger rabbit grass principle. Tigers and rabbits can only have early warning.
Second, outdoor shop
Outdoor shop is complicated here, the clerk must be able to say (can not be said to look good), understand a little thing, can buy a flicker Meng even success! Choose the brand of distribution must pay attention to, Tmall 50% of the brand can not be done, do not do too bad quality, even if you do a little high-end niche, the market does not make bad brands can be ~ shopping customers feel very important, It and after-sales are always the biggest capital of outdoor shops. Sending customers to go out or bending over to give customers a shoelace does not make people feel bad. On the contrary, it will make customers feel that this person is of high quality! These are unparalleled customer experiences ~
This is like a rabbit, eyes to put long-term, can not say to eat a clean meal, let the grass continue to develop, and then consider the feelings of grass ~
Third, the brand business
This can actually be categorized as e-commerce. However, e-commerce cannot control itself. It can only be controlled by the brand. Serious brands are strictly controlled by e-commerce companies. As long as they control the price, they are very good. , like those who do not make any brand dealers, then find a few Taobao shop to do it ~ on their own brand to sell on the chaotic price, what Tianshi, LOWA such a brand, I would hehe ~
This is like a tiger. The tiger should be the highest in the ecological chain. It belongs to the order manager. Even if the management is messy, I can only say that the owner gave him T!
In fact, there are many good things in China, such as Tianshi, I have been wondering about good things still afraid of promotion will not go out, Tianshi really did, you do a small circle of marketing has an egg, I see sales on Taobao Black ice sells a lot more than Tianshi. I think this is a very embarrassing thing. Can you influence a thousand people in a small circle?
When you do not do a good job in the market, in fact, outdoor shop channel is the best channel to promote products, such as kaileshi, is definitely an outdoor brand from the outdoor shop, although now do electricity providers, not too Outdoor shops look in the eyes, but this starting mode can be learned! Of course, people do not rely on this brand of Tianshi to make money. After all, there are factories.
Having said so much, it is difficult to sort out the relationship between outdoor shops and e-commerce! All aspects need to work hard for this goal. I can't do it with my pen. I just help them sort out ideas. This is like communism! All are our goals.
When it comes to communism, it is a beautiful existence. There is no exploitation or oppression. When there is demand, there is supply. At that time, I think Xiaodou can do it. Dry physical work can not live, dry technology can not live head, I think when the actress can beans! For example, if you shoot a Journey to the West, you can play a lot of characters.
First of all, there is no problem, take the pigtails, put on the nose and ears to appear in the true nature, followed by Dadu Maitreya Buddha, naked hair on the line exposed on the line ~ Finally, you can also take a look at the King of Gold King, sprinkled with gold powder is King of Gold!
to sum up:
It's a pity that I'm not Saddam. I'm not Bin Laden, either.
The end of the current period, there is no hidden rules about the little beans! Let him enter the film and television industry?
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