Analysis on the future development trend of domestic candy packaging market

Guide: The new year is coming again, and the new year's goods will also be purchased. It is of course necessary to buy several kinds of candy with unique tastes and suitable for all ages. How much do you know about the packaging of candy?

Although the taste of the past few years has faded, it is inevitable that it is necessary to buy new year's goods. It is natural to buy several kinds of candy with unique tastes and suitable for all ages. When it comes to candy, its packaging has to be mentioned. However, due to technical backwardness, there is always a gap between China's candy packaging industry and developed countries.

The packaging of candy and chocolate mainly has three functions. One is to protect the product's proper luster, aroma and shape and to extend shelf life. The second is to prevent microbial and dust pollution and improve product hygiene and safety. Third, the exquisite product packaging can be improved. Consumers' desire to buy and the value of goods.

At present, domestic packaging forms of candy and chocolate mainly include kinky packaging, pillow packaging, and folding packaging. Twisted packaging is an ancient form of packaging. This type of packaging is mostly used for confectionery. It can be done not only by high-speed, automated packaging machines, but also by hand. Pillow packaging is popular internationally in the 1970s. It has been popular since the 1980s. Due to the popularity of pillow packaging machines, most candy and chocolate manufacturers currently use pillow packaging. The folding packaging is mostly used for chocolate products, and the candy is suitable for being packaged in rolls, bags, and packages. This type of packaging has high requirements on packaging equipment and packaging materials.

For a long time, the packaging level of China's candy and chocolate is still far behind that of developed countries. The main problems are low level of packaging equipment, less types of packaging materials and low packaging quality. In order to narrow this gap, we must only take the road of technological innovation and develop towards the high-speed automation of packaging machines, the versatility of packaging machines and the specialization of packaging design.

Candy packaging machines need high speed, automated market economy, candy companies are fiercely competitive, and profits are getting thinner. How to improve production efficiency and reduce costs is the key to development. It is understood that when confectionery and chocolate manufacturers package standard products, they generally need high-speed, automated packaging machines to optimize the cost of packaging for economies of scale. Therefore, in recent years, packaging machine manufacturers have developed high-speed, automated confectionery and chocolate packaging machines suitable for different types of products, such as kanji packaging machines for traditional pillow packaging and some products suitable for double kink products. On this type of packaging machine, manufacturers have adopted new technologies such as servo motors, photoelectric tracking, and high-speed cameras.

Adapting to market changes to meet individual needs "survival of the fittest, survival of the fittest" is a common competition law of nature, as is the candy packaging industry. High-speed, automated production equipment can indeed meet the market demand for candy production, but it is still slightly lacking when it comes to satisfying consumers' individual choices. This is going to work hard from the outer packaging of the candy. If the product is positioned as a gift, the form of packaging is attractive, and designs such as paper, wooden or metal boxes are selected. For mass consumer products, the packaging form should be relatively simple. For example, the packaging of pillow bags is favored by merchants. The form is simple, the technology is mature, the packaging efficiency is high, and the price is cheap.

Creativity is still the darling of candy packaging. Now, the boundaries between different products are becoming increasingly blurred. It is difficult to distinguish which candy is and what is other food. After the traditional candy brand has a group of loyal consumers, there is little incentive to develop new markets. There is a contradiction between the two. Therefore, in the candy market, whether you are a traditional enterprise or a new brand, you must constantly innovate. Good ideas often have unexpected effects on sales.

Environmentally-friendly candy packaging is becoming more and more vital. Environmental protection is one of the major trends in the development of all walks of life. As a fast-moving consumer goods, candy is shouldering the responsibility of environmental protection. In the candy production process, packaging is one of the major pollutants brought to the environment. Therefore, in the environment of environmental protection, candy packaging will also tend to be green and pollution-free. At present, some candy companies in the market have begun to use edible candy packaging and degradable packaging materials, but unfortunately due to promotion and technical restrictions, the packaging of environmentally friendly materials has not yet formed a mainstream market. It is foreseeable that this piece will have a large market growth space in the future.

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