I often visit furniture stores all over the country, watching those beautiful furniture, full of creative design, and exquisite workmanship, but whether it is a production enterprise or a sales company, they are suffering: the industry is sluggish and the furniture is not good. Sell.
In the first-class decoration, chain furniture stores, from the corridor, there is almost no shadow of a customer. Such a scene is actually a typical scene of furniture stores across the country.
The overall decline in traditional channels is a fact that many furniture people who still do not want to withdraw from traditional channels, or can not think of any new channels beyond the traditional channels, intentionally or unintentionally ignore or not seriously face up to the fact that traditional channels are generally declining. in.
This downturn is so slow, like boiling frogs in warm water, the consequences of which are very serious for frogs without a decisive spirit.
The problem is that traditional channels are still the most convenient and profitable channel for making money. Efforts to become the remaining in the declining market may be the biggest desire of traditional channel manufacturers and sales companies. But in any case, recognize the general trend and move forward.
The traditional channels have been met by the most important competitors of the outsiders: online sales. Online sales are growing rapidly in the context of a sharp slowdown in the overall growth rate of the furniture industry. This slow increase, the most serious damage is the sales of traditional channels.
Competition for custom furniture. Even if you buy custom furniture, you don't even have to go to the furniture store. The home improvement company almost fully meets the needs of consumers. Generally speaking, the sofa can not be customized, the most important thing is that consumers will not think of custom sofas. As a result, the sofa business is relatively good, the living conditions are not bad.
Warehouse-style sales, with their low prices, are fatal temptations for the vast majority of consumers. Real estate business competition. Real estate developers have a tendency to get the whole house furniture for consumers.
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