Unveiling the Launch of Colorful Labels, New Packaging, and Entering the High-End Bottled Water Market

It is understood that, as early as last year, ALKAQUA love boast on the basis of the royal blue bottles launched a green bottled products, separated by water sources. This time, ALKAQUA Aqua boasts a multi-colored bottle label strategy to perform even more brilliantly. Using “red, orange, yellow, green, blue, blue and purple” seven colors correspond to modern people’s “enthusiasm, freshness, freedom, "Fantasy, simplicity, sincerity, and charisma," the seven attitudes towards life, increased consumer acceptance, and also invited Wang Kai as screen spokesperson to enhance brand awareness and brand image, so that "ALKAQUA Aiwa" became a high-end water market. Hot topics have made bottled water this category once again gaining attention and buzz.

What unified enterprises have been doing in the past two years is to constantly guide consumers to explore and comprehend the inherent quality of products. From last year's new brand positioning of “Good Water Own” to this year’s colorful bottle attitude statement, ALKAQUA Love Kwazu has broken through the traditional concept of bottled water function appeal in the form of new packaging design, advertisements, etc., and continuously deepens the perceptual route. .

This time, ALKAQUA loves to choose the perceptual route, transforms the material basis of the product into the real life state of modern consumer groups. The colorful bottles use positive attitude statements to impress consumers, causing deep consumer resonance in the mind and making this simple. Pure bottled water has richer connotations.

Hou Ronglong, general manager of United Enterprises (China) Investment Co., Ltd., once said that homogenization of domestic products is too high and it is easy to imitate them. Uniformly changed the strategy, hoping to truly realize the real zero distance between the product and the consumer, so that the brand image into the hearts of younger groups.

From the beginning of last year, Uni-President began to adjust its product strategy and focused on the middle and high-end bottled water market. As the core of its packaging water sector, Uni-President focused more resources on the main brand “ALKAQUA”. Let drinking water become a kind of fashionable fun, and the new listing of colorful bottles is only a simple change in color but in return for a significant increase in the value and content of the product. Therefore, the industry believes that the highlight of unifying the product packaging is not " "Hyun" is "smart", clever docking with consumers, and docking with life.

(Original title: Uniform focus on high-end bottled water market, Aquarius, and colorful labels to deepen consumer sympathy)