Seizing the housing market, the low price of furniture and building materials is the last word.

In 2012, there were 100,000 sets of social housing construction tasks in Beijing. In the next five years, China is expected to build 36 million sets of affordable housing, and a large number of affordable housing will enter the market, bringing new business opportunities to the home building materials market. On October 12th, the Action for Safe Housing and Warm House launched by the Beijing Municipal Commission of Commerce was officially launched. During the event, the home building materials enterprises such as Real Home, Lan Jingli, and B&Q also developed independent promotion plans based on their own characteristics and advantages. Since the event more than a month, how has the participation of the security users in this activity? How do the major home building materials companies view this market prospect? Recently, the reporter visited relevant industry insiders.

Home improvement company mainly pushes about 20,000 yuan package

Each of the companies installed the market to see this market, have joined the ranks of the market to secure housing. The home improvement companies that participated in the “warm room” action of the affordable housing include the Home Furnishing Home Improvement Design Center, the Blue King Decoration Center, and the B&Q Decoration Design Center. Each company has launched a home improvement package price of around 20,000 yuan. The reporter learned that Lan Jingli's home has introduced a 5 to 60% discount package, in addition to the additional 5% subsidy for the security room users. The affordable housing package of Le House is launched for low-cost packages of 29 square meters, 39 square meters and 49 square meters. It costs 29,900 yuan for simple decoration of 49 square meters of affordable housing, and more than 49 square meters for owners. Choose another company package.

Yuan Zhaohui, deputy manager of the operation department of Actual Home Decoration Engineering Co., Ltd., said that there are currently 10 households participating in this activity. In order to ensure more owners to participate in the event, it is planned to delay this activity for one month and delay until the Spring Festival.

According to Wang Xiaobing, the executive vice president of the current decoration company, according to the previous business, the houses of the owners of the protection houses are mostly about 80 square meters. According to the large package (light work accessories), the price per square meter is 500 yuan, and the price is generally 40,000. yuan. According to statistics, only 20% of the owners of affordable housing will choose the decoration company. The decoration of the old house is mainly decorated, and the customer group and the customer base of the security room are basically in line, so the business will not be deliberately developed.

"10,000 yuan a home" popular

According to a person in charge of the store, the furniture package is more popular than the home improvement package, because the users of the security room can choose the furniture according to their own economic conditions, and the furniture of the new house can use the original old furniture, while the home decoration is the rigid demand. If the price exceeds the budget, the owner has a different way to choose a more affordable way.

Lanjingli Jia Lize Store has launched a detailed package of affordable furniture, including more than 30 sets of furniture and building materials, including bedroom, living room and dining room. The price ranges from 429-9135 yuan. At the China Light Industry Consumer Goods Fair in July this year, the Top 100 Furniture launched a special housing for furniture. The top 100 furniture executives introduced the protection room for the owners through three sets of the most representative and extensive model rooms. Exclusively for furniture products.

Jimei Home has not only implemented the “10,000 yuan one home” social housing concession arrangement arranged by the Commercial Committee, but also opened preferential activities for the protection room users. According to the person in charge of Jimei Home, the event was launched at the Beijing Fourth Store and was strongly supported by the majority of merchants. The merchants all expressed their positive response to the call of the business committee, and each of them did their best to freely match the most favorable furniture sets with other merchants to jointly combine the products and realize the plan of ten thousand yuan. Since the beginning of the activity, the number of social housing participation has reached nearly 796, with a total amount of 4.88 million yuan. Among them, the number of households purchased for 10,000 yuan reached 283. However, there are some shortcomings in the package, such as: the problem of not being able to combine freely, not adapting to the aesthetic needs of customers, and the small choice of customers.

The security room is specially designed for furniture.

Under the control of the price, the furniture of each store's greenhouse operation is mainly made up of panel furniture. According to the person in charge of the relevant departments of Jimei, this is mainly because the plate furniture is easier to implement the package requirements than the materials and workmanship. In addition, the 10,000 yuan package and other preferential policies are given to the consumers of the protection room, in terms of model and size. There is no discrepancy in the sales of the stores, but the users of the protection rooms can enjoy the prices that ordinary consumers can't enjoy at a more favorable price. In terms of product specifications, the packages that participate in the greenhouse operation are all normal products in the store. They are not separately customized, and are fully qualified in terms of quality, specifications, materials, and workmanship.