Furniture trade-in and new product management blue sky cloud platform first test water

Single item management is a modern and efficient retail business enterprise commodity management method, and it is the most basic unit of commodity management. For a long time, the “Product Standard Access System” adopted by Lan Jingli’s Dazhongsi Store and Lize Store in commodity management has been a commodity management model with quality and manufacturer as the management direction.

In the context of vigorously stimulating domestic demand in the country and planning to encourage “furnishing old-for-new furniture” in the form of policy subsidies, the upgrade of home store management is an inevitable trend of industry development. In order to strengthen the management of the company itself, it is truly shaping the “people of Beijing”. The brand image of “Integrity Home Shopping Mall”, Blue Jingli has started the single product management mode of household products in the industry since August 6, 2012, namely, Blue King Lijia Dazhongsi Store and Lize Shop are implementing products. Under the premise of the standard access management system, each piece of furniture sold in the mall is uniformly standardized and managed in terms of brand, model, material, price, statistics, etc., and fully meets the technology of relevant government agencies to subsidize the furniture trade-in policy. Claim.

Since the beginning of 2012, Lan Jingli has continuously developed through its own strong professional technical team, and independently developed the home-single product management software with independent intellectual property rights—the Blue King Cloud platform. The Lanjingyun platform can not only implement the clear price management of the goods for sale, but also a series of brands, materials, models, prices, quality, promotions, information collection, statistical analysis, etc. of the products sold according to the marketing objectives of the company. The work is carried out in a unified and comprehensive, standardized management, and can provide multi-store remote price management services for manufacturers.

Single item management is the cornerstone of the unified standardization management of Lanjingli's products. Strengthening the management of single items makes the entry, sales and statistics of the products of the merchants in the mall can be organically combined. The price, brand, sales volume and popularity of the products can be Accurately mastered. This move provides first-hand reference data for the resident manufacturers to produce products that meet market needs. In addition, Lan Jingli can promote the sales of large brand products through the implementation of “single product management”, improve the market share of high-quality brands in Lanjingli, and require the settled manufacturers to eliminate slow-moving products, introduce high-quality brand products, and protect the health of brand manufacturers. Development, to meet the growing consumer demand for quality goods, improve consumer satisfaction and loyalty, so that corporate brands and operating brands simultaneously improve.

The “single product management” promoted by Lan Jingli is another major project upgrade initiative launched after the implementation of furniture trade-in in May 2012. It is an important embodiment of Lan Jingli’s steady progress towards “market-oriented operation and shopping mall management”. . The author believes that the price rise and fall in the commodity economy is a normal phenomenon. As long as the operator adheres to the principle of “fairness, legality, honesty and trustworthiness, reasonable price, public disclosure”, the price increase will rise, and the price will drop, consumers It is completely understandable; it can actively develop and use the commodity standardization management system, and consumers will naturally trust and rest assured the enterprise."