Cigarette packaging design color

Mainstream capacity

“The movement of seeking things, the heart also shakes.” This is the famous sentence in Wen Xin Diao Long. It shows that the colors will affect people’s psychological activities and act on our actions. Modern color psychologists point out more clearly.

Color affects people's senses and enables people to produce various emotions; due to the physiological and psychological reasons of the aesthetic subject, different colors give people different feelings and produce different emotions; color emotions, including color excitement and silence , warm and cold, forward and backward, expansion and contraction, light and heavy, lively and melancholy, gorgeous and simple and so on.

For example: red, orange, purple and other colors warm and warm, with forward and expanded sense; blue, blue and other colors cold, quiet, with a sense of receding and contraction; green calm and steady, dark and heavy color; yellow bright and cheerful, color Light and light.

The excitement of color, the warmth and coldness, liveliness and melancholy, the splendidness and plainness are usually associated with the association of the colors. Different people face certain colors, although they may have their own unique associations, they will also have obvious commonalities. For example, red is reminiscent of fire and blood, and therefore it is filled with warm emotions. Yellow is reminiscent of bright sunshine, so it is bright and warm; blue is reminiscent of the sky and the sea, and thus has peace and quiet, green. Reminiscent of green plants, it gives a sense of business and prosperous; white reminds people of snow, with pure, cool meaning.

Many authoritative surveys have shown that Chinese consumers’ preference for cigarette packaging is concentrated in red, gold (yellow), white (silver), etc., of which 70% are preferred for red. The reason is that the love of color in a nation and a nation is inseparable from the traditional factors such as living environment, social culture, and religious beliefs.

It is often claimed that China is "Red China." This is because under the influence of traditional Chinese culture and Confucianism, red is considered auspicious, festive, newlywed, festive, etc., all of which are inseparable from red, such as China. Paper-cutting, even if it is overall red, will not make people bored, which is difficult to understand in the Western world. At the same time, gold is a symbol of quality, making people feel dignified and trustful, representing wealth and success; white as a neutral natural place, silver is also a symbol of wealth and grades.

Since smoking itself is a kind of performance art, for most people it is eager to be recognized and affirmed by others, so naturally choose the color that is recognized by the public. For the gift function of cigarettes, it is more necessary to get the approval and recognition of the recipients. In the absence of understanding of the recipient's special preference for color, it represents the auspicious and rich red, gold (yellow) color of nature This is the first choice. This is precisely why domestically produced high-end cigarettes are full of red and golden lights.

For alternatives, such as blue cigarettes, they naturally belong to niche needs, and only those who pursue alternatives and advertise their personalities will consider it; for gift-giving, Lira is still acceptable on weekdays, but it should be a newly-married person. There are few people who dare to express their intentions in birthdays and festive celebrations. This is because they seem to be out of place. If they encounter more traditional people, they cannot be said to be “offended”. What is it?

For a brand that pursues economies of scale, it is best not to deliberately create unique colors. Not to mention the past, Yin Jian is not far. Pursuit of alternatives will only enter itself into the niche market and eventually fall into the “trap”, the famous “Furong Wang”. "It is now caught in a "blue trap." It can be seen that the consumer's dominant preference color is easy to measure.