Reporter: Mr. Liu, hello! Today is the first day of the exhibition. Can you tell us about the Jianwei Furniture Pavilion?
Mr. Liu: This time we have brought a lot of new products, including functional sofas and bright products. These two series will become our main products in the second half of the year, and we will take the main direction of Miami and other places. In addition, we have a new combination of packaging and branding to create our new creative portfolio that will give our healthier dealers and customers a more creative experience. Get a new impetus.
Reporter: Just mentioned the function sofa, what kind of product is it?
Mr. Liu: Our functional sofa is a kind of sofa that can be adjusted and can be freely retractable. It has great convenience and is more suitable for human body function. We Jianwei has always advocated humanized furniture. The so-called humanized furniture, in terms of several aspects, first, the design is humanized, making consumers more convenient and safer in the process of using the product. Second, the material is humanized. The materials we use do not contain methanol and are safe for human body. Third, the use of humanity, consumers use the product more convenient, the armrest telescopic, the height of the seat, etc., whatever you want. When designing the functional sofa, we pay more attention to the functional adjustment.
Jianwei Furniture Marketing Director Liu Zhengqiu
Reporter: When you mention the materials of the products, what do you think about the environmental greening that is now discussed in various industries, including the furniture industry?
Mr. Liu: Low-carbon and environmentally friendly, everyone has been discussing since the Copenhagen conference, but in fact, the concept of low-carbon environmental protection has been proposed earlier, but people did not pay attention to it at that time. As a company, social responsibility must be stronger than others. Therefore, we have already launched environmentally friendly products in the early days. In addition to material renewal and product handling, we must save energy and save energy.
Reporter: What are the secrets of Jianwei in market strategy and brand promotion?
Mr. Liu: We want to do more than just industry brands. We also want to make Jianwei a consumer brand, from an industry brand to a consumer brand. We really design products for consumers and produce them for consumers. . In the process, we have always praised brand promotion, print advertising, TV advertising, online media promotion, and we are just as many. And our advertising promotion is very comprehensive, even if it is a bus advertisement, a light box advertisement, we will do it in a way that can achieve results. Of course, in addition to advertising, we have other ways to promote our brand. Some companies are reluctant to invest in promotion, but for the development of a company, short-term investment can have long-term effects, so we will continue and stick to it.
Reporter: Today is the first day of the exhibition. I have seen that the merchants in Jianwei Exhibition Hall have always been in a constant stream, including many foreign businessmen. Nowadays, many companies that have been exporting to the outside world have encountered difficulties and turned to domestic sales. What do you think of this?
Mr. Liu: Jianwei has always been both domestic and foreign, and the results are very good. Now there are many companies that are shifting from export to domestic sales. In this process of transformation and development, I think there are several points that must be changed. First, the concept of the boss. Many people do their habit of exporting, so when they attack the Chinese market, they use the export model. The result is a nail, so the first thing to change is the boss's thinking mode. Second, the management of the enterprise. Third, the talent team. From export to domestic sales, there must be a talent team suitable for domestic sales. Without a suitable talent team, it is impossible to grab the mountain as a king. These three points are easy to say, but it is hard to do.
The fierce market is like a lot of gluttony, how many companies are still struggling to get rid of the blood, as Liu said, this market is so huge, but after all, it is still a consumer-led market, so it is necessary to take a small circle of industry brands. Jumping out, really become a consumer brand, in order to have a big market. It is not just the need to switch from export to domestic sales, but to have such a sense and initiative, and the most important thing is the change of thinking of business leaders.
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