Everything started when Huang Shuli asked her customers to eat at the beginning of last year. One day, Huang Shuli and several customers in Central Asia ate in a Western restaurant in the capital and ordered a bottle of expensive red wine to taste. “The waiter used a bottle opener to scrabble on the plastic pouches of the wine corks, and he was scratching his head. The waitress anxiously flushed.†Huang Shuli felt that this scene made her feel a little embarrassed. Then she thought Can I have a better way to open bottle closures?
Huang Shuli usually does wine-related business, but the production of wine bottle extension products has never been involved. She searched many manufacturers, have not produced such a plastic sleeve.
Huang Shuli began to search on the Internet. “There are quite a number of manufacturers that produce such processing machines in the Mainland. I called them after finding the address on the Internet.†Huang Shuli said that from the north he asked the South, and the manufacturers said no.
In this way, it took half a year to find a factory that was finally willing to help her tailor a machine like this. The price was 700,000 yuan.
Huang Shuli accepted and invested in the factory. In June and July last year, the factory was built. Before and after it was roughly 80,000 yuan.
Huang Shuli thinks that this kind of rubber sleeve with a pull mouth is not only produced locally, but also in the country and only her family. If it is approved by the market, there will be no future.
Xinjiang is the main producing area of ​​wine. Huang Shuli first targeted several large red wine production enterprises in Xinjiang.
“They all feel that things are good, but after leaving my business card, there is no reply.†Huang Shuli said, she continued to run in various wineries, but did not make any progress, this kind of zero sales for up to six months as long as.
Huang Shuli began to reflect: Why do people not buy it? Is something bad? No. The design is not in place, nor is it. After much deliberation, it is the price issue.
This type of rubber sleeve that can be torn open can cost more than twice as much as the rubber sleeve on the market today. "Now one rubber sleeve on the market is fifty or six cents, and I have to sell at least one of sixty-one. , but also earn a few cents. A large wine company at least a million bottles of wine a year. "Huang Shuli calculations, if you use the previous red wine bottle rubber sleeve, one year down the expenditure of 60,000 yuan If you use her plastic pouch, you will need to pay 160,000 yuan a year.
Large-scale wine enterprises will increase their input due to the large production base, and then the cheaper ones. This is why these wine companies do not immediately accept the products.
Finding the bottleneck, Huang Shuli first thought of the Central Asian market. Central Asia has a habit of consuming red wine, so the local small and medium-sized wineries are very special, and she has customers in Central Asia.
“Small wineries, small production, and limited cost increase, such as the annual production of 50,000 bottles of wine, one year to buy plastic sleeves also 8,000 yuan, compared with other products also increased by 5,000 yuan.†Huang Shuli said that these The winery with limited production capacity is more flexible. It can try to purchase this new type of rubber sleeve in small quantities, and it will not cause financial pressure on the company.
After changing his thinking, Huang Shuli began to promote these products to some of his Central Asian customers. In January of this year, Huang Shuli finally got the first order from her own Central Asian customer, one million rubber sleeves.
The business finally opened after six months of silence, which confirmed Huang's business direction. Because there are many local small and medium-sized wineries in Xinjiang, their situation is similar to that of some wineries in Central Asia, and they can also purchase more flexible packaging materials. More importantly, the white liquor market in Xinjiang also has great potential for development.
Huang Shuli said that next she must work hard to reduce costs and rubber caps. "Xinjiang's well-known liquor companies have spent a lot of cost on anti-counterfeiting, and my little plastic cap plus special anti-counterfeiting technology is set on the white wine bottle is beautiful and anti-counterfeit, which can reduce the cost of wine enterprises and has a very broad market prospect." For shrink caps, Huang Shuli is full of hope and hope.
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