Dong Yi Ri Sheng Original International Chief Foreign Designer: Danilo Bidanin
From April 17th to 22nd, 2012, the 51st Milan International Furniture Fair and “Milan Design Week†were held at the New Milan International Exhibition Center in Milan, Italy.
Xianghe Furniture City official website recommended search reading: home design Milan furniture exhibition
China's largest home furnishing group, China's home furnishing industry leader Dong Yi Risheng sent a strong team of designers to go to the Milan home feast, to feel the international furniture trend, and to appreciate the international design style.
Every time the Milan fashion is released by Dongyi Risheng, it is also a major event in the Chinese home decoration industry. This time, Dong Yi Ri Sheng original international chief design expert Bi Daning led a number of outstanding designers, Fan Wei, Wu Hao, Qing Gele, Liu Shengquan, etc., brought the most fashionable home design elements in Milan International Furniture Fair back to China. Sina home reporter interviewed Dong Yi Risheng's designer team to deliver the latest trends of Milan's home furnishing for the new season.
Reporter: Hello Mr. Bi Daning, I am very happy to meet you. We know that you have just returned from Milan and tell us about the Milan exhibition this year.
Bidaning: Every year there will be a design week in Milan. In mid-April, designers from all over the world will come to Milan. They come over to see the latest exhibitions or discuss some of the latest ideas. In this week's time, not only is a home show, but many fashion industries, including other industries, will have the freshest things to be displayed this week.
So in the week of the Milan show, the city of Milan is basically like a change, there are very many people, the city of Milan has changed completely like a person before, it is difficult to take a taxi, it has to be long The team of time can find a place to eat, and people come and go everywhere.
In the week of the Milan exhibition, not only the Milan Furniture Fair, but in addition to the traditional exhibition hall, many other pavilions are also distributed in various places in the city. The whole event is not only the home show, but also many like All the industries, such as fashionable products just mentioned, will be exhibited in this week.
Reporter: Like you go out to visit every year, is there any difference between this year and last year? I have heard from many designers that the feedback back this year is that this year's Milan Furniture Fair was not as good as last year.
Bi Daning: Because I didn't attend this exhibition last year, but I read a lot of reports about last year's show. It's hard to say whether this year's show is better or worse than last year, because the whole exhibition is constantly developing. Just like a river, it is impossible to stop at one stage to discuss this stage or a certain point is good. Bad. I still saw a lot of very interesting things at this year's show, because in Europe, after a long period of economic crisis, some manufacturers have to adjust their market strategies to meet the current living and living in Europe in different ways. Asked, so they just changed one way of expression.
It is worth mentioning that it is necessary to collect a lot of information before visiting the Milan exhibition, because in the past few days, the content of so many exhibitions is difficult to meet the original things you would like to see without any preparation. Expectation because there are too many things. Because more than 2,700 exhibiting exhibitors and exhibitors joined this exhibition at this year's show, it took me a month to collect a lot of information before I participated in the exhibition to plan my entire route. If you don't make any plans to travel, you can imagine watching more than 2,700 exhibits in a five-day period. You can only watch eight hours a day for five days, so the average time for each item is one minute. It is left and right, so if you don't plan this thing, you can't see what you want.
Reporter: Regarding the contradiction between functionality and design, there are people talking every year. The report I saw this year is that the New York Times reported that this year, some manufacturers of large designs are more flashy, but some small. The designer chamber will stand out. Did you find this when you watched the exhibition? If you think so, can you comment on these phenomena?
Bi Daning: Your question is too much. You tell me which big brand is, it is a bit too gorgeous, and which small companies are more brilliant. Because big companies have the characteristics of big companies, the funds are relatively strong, so they It may cost more money on some works, regardless of big companies, small companies, they all have their own creative display. But in general, the characteristics of this year's attention are how to change some of their products to adapt to changes in customer needs. Because now our means of communication, including foreign twitter or facebook applications, including the application of domestic microblogs and blogs, have changed our social circle, so this way of changing the way people are talking about home or It has changed some of people's lifestyles, and the changes in these media or people's communication methods have also affected the development of the entire home industry. This kind of social change is not just just said, but in other areas, they change the way people buy. People buy things now instead of going to the store directly, talking to friends on the Internet, or communicating with some online manufacturers. Then decide what to buy, and the whole process is also having a big impact this year. Social or social media has guided or changed the way people buy, not only in foreign countries, but also in the domestic media, including the application of new digital channels in society. It will also affect our purchases and lifestyles. Maybe I am not very directly and positively answering your question.
Perhaps this exhibition does not highlight many design stars, but those well-known designers still cooperate with large companies to create and design products to meet the needs of society in today's society or today's European economic crisis. Nowadays, many of the products on display at the Milan Fair are very simple and more concerned with the humanized use of people. They are very simple and very clever. They are not very flashy, not very complicated, and may be closely related to the fast-paced life of people nowadays. Because we are updating the information we get every day, we have to exchange a lot of new information every day. Is it true that the pace of life is so fast, so the household products we use are also meeting the needs of our life rhythm.
Reporter: Just now you mentioned the impression of the Milan exhibition, including some highlights. I also want to know if you will apply some of the design elements and the latest design trends to your own designs after your exhibition. ? How do you plan to get involved?
Bidaning: I often go to many places every month. This exhibition in Milan is only part of my monthly travel, so it is hard to say that some elements of the Milan exhibition will be applied. Visiting the Milan exhibition is like controlling the pulse of design. You must go to see where the latest home trends go. It depends on how the products they show are connected and matched with our current lifestyle. Because people's lifestyles have changed a lot now, everything is developing and changing very quickly. So watching Milan's exhibitions in this way, I also found that their products are indeed adjusted and exhibited according to our existing conditions. Not only is it a more humane and concise exhibition just mentioned, because this event has a lot of information and a lot of display in it, there will still be some luxury products or luxury lifestyle exhibitions, or very certain A representative exhibition of meaning, all of this information came together to form an exhibition such as this year's Milan exhibition. So a brief summary of your previous question is that basically everything I see will be an element of my creation.
Reporter: At this Milan exhibition, what kind of essence or concept do you think is the most important thing for our domestic and Chinese home designers to learn, or to change, is the easiest to achieve?
Bi Daning: Every time I go to China, I will open the China Daily. Because it is an English version, I will see the pollution in Guangzhou and the pollution in Heilongjiang. This thing can’t be eaten. That thing can’t be used, so if it’s true, Chinese designers want The first thing to learn from the Milan exhibition is the protection of the environment. There is also our attitude towards the protection of this environment, because each of us has a responsibility to protect the environment in which we live. If we only consider continuous use, only pollution will remain. So how do you save energy? How to use these good materials without much pollution? How to talk about style, because what I just talked about is not to consider style issues. From a style point of view, it is easier to apply a lot of lines and a lot of styles more concisely. More is to pay attention to people's spirit or to enjoy the spiritual enjoyment of happiness.
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