Packaging designer into the field of graphic design

The packaging designer has a bright career prospect and has more abundant creative time than the advertising graphic design, and the work pressure is relatively small. Therefore, the packaging designer has become a “sweet spot” in the field of graphic design. "Package design is a traditional graphic design field. Nowadays, more and more new products are being introduced in the market in China, and there is a tendency of packaging advertising," says packaging designer PUKI.

Graduated from the graphic design of Guangzhou Academy of Fine Arts, PUKI has a professional experience for his career. “The job is very specific.” The design work is to wear a hat for a specific product, including toys, jewelry, food... For the designer, it is necessary to satisfy The requirements of customers, but also adhere to their own aesthetic, in the search for balance is also a challenge. How to make your product more attractive on the shelf? "This needs to follow the trend." PUKI said.

In Guangdong, the package designer's salary is considerable, but it depends on the specific position. Ordinary designers earn about 3,000, while design supervisors go up one step. Between three or four thousand, if they can rise to the role of design director, there will be greater improvement. Of course, the salaries of designers in the more famous big companies will be higher, and they can even reach 7,000 to 8,000 yuan. PUKI said, "Large companies generally have their own assessment and system of salary increase. As a designer, they themselves must accumulate their own professional experience and strive for the "Party A" of the human resources market."

Packaging designers, in addition to customers, are more likely to have access to suppliers of packaging materials and printing plants. PUKI said that if you want to become a packaging designer, the ability is more important, and general design advertising companies hire people to look at the work, and the work has been able to see a person's ability to a large extent.

According to PUKI, the packaging designer's time is relatively small compared to the advertising graphic design, because some customers need to be less urgent. “The design process is mainly to pick up orders, understand customer needs, do market research, look for relevant information of competitors and the current market conditions and trends of this type of product, and then start designing. Packaging will go through a process when it comes to launching the market: Forming, costing, inspection of the product itself, approval of sales channels, review of package copy, etc., so a product package must be completed more than one month."

At present, there is a large demand for packaging designers. Due to the renewal of media technology and the advancement of digital art, the development of commercial art has been greatly promoted. The reason for this is not difficult to understand because no matter what the economy is, it cannot stop the development and development of new products. Moreover, the trinity pattern of “product packaging (planar design) propaganda” will never be broken, which means that as long as there are products, there must be participation in the art design. Moreover, the concept of design was also deeply rooted in people's minds, which can be seen from the information released by various life society facilities and publicity media.

Low-carbon design principle of simplicity

PUKI said that the design is also based on the principle of low carbon. Some packaging boxes on the market are too large and the contents are small. This not only wastes resources, but also causes consumers to feel “deceived”. In designing, PUKI uses high-tech composite materials as much as possible to replace glass, metal and other materials. For example, in the packaging of milk and juice beverages, paper-plastic composite materials and aseptic packaging technology are used to save a lot of packaging energy costs, and at the same time, It has maintained the flavor and quality of food and given it the beauty of its time. "The demand for natural resources in the packaging industry is huge. When designing packaging, we strive to be more precise and less concise and to prevent excessive packaging and exaggerated packaging," said PUKI.

Charging recommendation

PUKI reminds that the packaging designer's "advanced" exam will be ready in 2012. The earliest “Assistant Packaging Designer” (Sales Professional) examination time was April 14th. The vocational examination is divided into four levels: packaging designer (National Vocational Qualification Level 4), assistant packaging designer (National Vocational Qualification Level 3), packaging designer (National Vocational Qualification Level 2), senior packaging designer (National vocational qualification level). After the assistant packaging designer’s professional qualification certificate, he has continuously engaged in the professional work for more than 3 years. After the packaging designer has received formal training for the standard number of hours, he can apply for the packaging designer after obtaining the certificate of completion.

After obtaining the professional qualification certificate of packaging designer, he has been continuously engaged in his professional work for more than 4 years, formal training of senior packaging designers has reached the required standard number of hours, and he has obtained a certificate of completion, and can apply for advanced packaging designers.