French traditional cheese products launch new packaging

Le Mont d'Or is a traditional dairy product on the plateau of the Haut Doubs (enFranche Comté) region of Franche-Comté, France. In 1986, it was awarded the title of “Name of Origin”. This is an excellent winter cheese, traditionally sold in France from September 10th each year to May 10th the following year.

Jinshan cheese is a soft cheese with a long history and has been packaged in fir boxes. This cheese has a delicate taste and unique tree aroma and is loved by consumers. In the past two decades, sales have grown fastest among all cheese products that have been named.

Jinshan cheese is a natural product that can be eaten cold without any processing, but its formula is also suitable for heating and eating. Indeed, this type of cheese has traditionally been used after being heated in a cheese box, and the Franche-Comté people often take the opportunity to share this rural cuisine with their guests in the winter.

In 2000, the Monts de Joux introduced the “hot-spring cheese” variety, which is a combination product with Abuwa wine sauce that consumers can consume immediately after heating.

This year, the Rushan cheese factory launched a new package. In order to facilitate heating and consumption by consumers, Jinshan cheese is packaged and sold together with a ceramic container for heating so that the warm ceramic container can be served as a cutlery.

The ceramic containers for packaged cheese are made up of a variety of fashionable colors and are available for collection, thus satisfying consumers' expectations of beautiful and practical cheese containers. The shape of the ceramic container has been specially designed to facilitate heating in the oven to ensure that the cheese does not flow out of the fir box after being heated, and can also be kept warm after being heated.

This new form of packaging makes traditional products look lively and fashionable. This idea was also won in the MDD JP HAY Innovation Challenge in Paris in April this year.

This new form of packaging has also achieved great commercial success. The results of the market survey show that more than 90% of consumers are willing to purchase this product, and the consumer's preference ratio is 8,30 to 10. Their practice is worthy of reference for companies that produce traditional products.

Source of information: pack.cn