Liang Weiquan, General Manager of Guangdong Malang Ceramics Co., Ltd.
[Reporter]: I saw a report saying that in November last year, the 1.5-year-old ceramic tile brand received 150 million, and in the case of the industry downturn in 2011, the sales target reached 150 million, you and your team. How did you do this?
[Liang Weiquan]: It should be said that the time of the report was exactly one and a half years. In the past year and a half, we did happen to encounter the economy and the real estate pressure. Often in this case, our team has a goal to adjust the direction, and cut into the creativity of many companies in the building materials market. There are many companies that do a certain amount of time blindly to scale. We don't just have scale, we have to go out of our own unique route in this industry. One of the core directions of our team is that we broke through our 150 million goal in the past year and a half. Therefore, I think the most important thing is to grasp the product innovation, the creative creativity of the team, and the two cores. point.
Xianghe Furniture City official website recommended search reading: Malang ceramic green home decoration
More importantly, the positioning of Malang is very accurate. We want to build a fashion brand. We focus on the route of ceramic tiles around our ceramic products. This direction directly combines the market demand, from our customers including our partners. This brand can successfully achieve this goal.
[Reporter]: This year's words, Malang tiles are two years old. What new trends do you have in brand promotion and channel construction?
[Liang Weiquan]: In fact, as a Malang has a year and a half of foundation, our team is mature, the core channels are mature, and we also create fashion brands. Our core channel, we have to go home decoration and public decoration, is the designer's route, so we made it clear that we must become a partner with the Golden Church Award at the end of last year, so we also infiltrated this core channel in 2012.
[Reporter]: In addition to their cooperation with the Golden Church Award, what are your plans for brand promotion?
[Liang Weiquan]: In fact, we have been doing brand promotion. Based on our Malang Real Estate activities, this is the communication platform for our high-end customers and a good platform for Malang. We set up our Malang website to customize some of his inspirational products for some masters. In addition, we have also set up a strategy department for design projects this year, specializing in some large projects, to cater to our linkage from tile design to space design to the entire project design. This is a few aspects.
[Reporter]: What is your feeling of participating in the Golden Hall Award, what kind of expectations do you have for this competition?
[Liang Weiquan]: First of all, I think the Jintang Awards game is very good. It is fair and fair, and it does not cover all the other additional things. I think this is very good. Another point is that he can By smashing the vitality of our entire Chinese design, we can have a good platform for everyone to communicate fairly, and bring the most core things out to everyone to improve through communication. I think it is a very good award. In this respect, I It is hoped that the Golden Church Award will develop China's design in an international direction and will have a certain influence on internationalization.
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