There was a very clear growth trend throughout the year, with the exception of June, which showed double-digit monthly growth but still reached a 9.2% increase in June. The biggest increase (over 30%) was in April and May, the fourth quarter being the most favorable, as it included the strongest three months in the history of Swiss watch exports.
In 2011, despite the strong profitability and selling price of Swiss watch, the Swiss franc had a strong negative impact. Due to the strong market demand, the sales of Swiss watches at global outlets, especially the sales potential and the small impact of exchange rate changes, increased the Swiss The total sales of watches.
Watch exports accounted for 94% of Swiss watch exports, which determines the watch industry's overall development. Watch exports increased by 19.3% over 2010, up to 18.1 billion Swiss francs, watch exports also increased significantly, the twelve months of the year watch exports reached 29.8 million, an increase of 13.8%. This is the highest level since 1999, much higher than the average of 25 million in the past decade.
During 2011, the 15 major markets showed the following trends (in millions of Swiss francs, as a percentage change from 2010):
The key markets for the Swiss watch industry continue its momentum in 2010. Hong Kong is the most important and growth-strongest export market for Swiss watches. Its sales account for more than 20% of Swiss watch exports, indirectly illustrating the vitality of the market provided by its re-exports. The United States also maintained a high level of growth throughout the year, confirming their gradual recovery. China has risen by one place in rank because of the largest increase in all major markets. The European market is below average, but double-digit growth has been achieved in France, Germany and the United Kingdom, while Italy and Spain failed to reach this level. Singapore also increased by one place, the growth trend and Hong Kong quite. Japan also showed signs of recovery, but its growth base is relatively low.
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