With the development of anti-counterfeiting technology and the increasing requirements of users' packaging anti-counterfeiting, anti-counterfeiting packaging has become a topic that packaging companies and packaging users are talking about more and more. The market demand stimulates the technical progress of packaging anti-counterfeiting, and also enables packaging manufacturers to continuously develop new products, and actively cooperates with professional anti-counterfeiting enterprises to meet the personalized requirements of enterprise packaging.
1. The form of anti-counterfeit packaging
Anti-counterfeiting packaging is changing from the original "sticking plaster" (adding anti-counterfeiting logo) to packaging material anti-counterfeiting and packaging design anti-counterfeiting printing. The current packaging anti-counterfeiting methods mainly include:
1. Add anti-counterfeit labels on the box
The anti-counterfeiting marks on the packaging box include laser holographic anti-counterfeiting marks, anti-counterfeiting marks printed by various anti-counterfeiting inks, fluorescent anti-counterfeiting marks, thermal anti-counterfeiting marks, telephone anti-counterfeiting code marks, etc. Almost all the signs and labels with anti-counterfeiting functions are in the packaging On the application.
2. Add anti-counterfeiting and anti-counterfeiting seals / seals on the box
Putting an anti-tamper seal / sealing on the box is also a packaging anti-counterfeiting method, such as the domestic express delivery EMS sealing tape, Robust sealing tape, Tsinghua Tongfang computer sealing label, and the packaging box of China sports lottery issuing equipment Sealing sign, etc.
3. Use laser holographic film packaging outside the box
Large-format printed anti-counterfeiting holograms or general-purpose laser holographic films are used as packaging materials, or compounded on the surface of paper, such as Philips bulb packaging, Unilever's Colgate toothpaste, Epson's ink cartridge packaging, etc. all use laser holography film.
4. Anti-counterfeiting of the contents of the box
Use anti-counterfeiting warranty card, anti-counterfeiting certificate, anti-counterfeiting customer service card, anti-counterfeiting authorization, anti-counterfeiting instruction manual, anti-counterfeiting installation guide, anti-counterfeiting installation agreement, etc.
Such as the watermark paper instruction manual of Xijun Pharmaceutical Factory Lijunsha, the watermark paper instruction manual of Jiaotong University Angli Oral Liquid, the software customer service card of Whist Technology Co., Ltd., the software use authorization letter of Guanqun Jinchen Software Company, etc.
5. The patented design of the packaging container itself is anti-counterfeiting
For example, Robust's whirlwind cover, alcoholic wine is also directly anti-counterfeiting design on the bottle body and bottle mouth. [next]
2. New technology for packaging anti-counterfeiting
The above packaging anti-counterfeiting methods are basically well known to the majority of packaging users, and now only the other anti-counterfeiting methods are introduced as follows.
1. The packaging material itself uses special or special packaging paper
Such as layered dyed anti-counterfeit cardboard, this new type of packaging anti-counterfeiting material is to layer-dye the internal pulp layer during the cardboard manufacturing process, using the tearability and sandability of the cardboard itself to extend the anti-counterfeiting identification function to the internal structure of the cardboard In China, no external printing technology can be counterfeited, so as to achieve the purpose of anti-counterfeiting.
2. Partially use positioning hot stamping holographic image technology or special marking technology embossing technology combined with packaging materials on the packaging box;
The embossed technology of holographic laser hot stamping with hidden text or graphics is one of the safer and novel anti-counterfeiting technologies. It has been widely used in tobacco, alcohol, cosmetics and pharmaceutical packaging. It can also be combined with three-dimensional dynamic shading anti-counterfeiting design, high-precision high-quality refractive light pattern design. Such as the packaging of tobacco and alcohol such as Furong Wang, Yunyan, Dahongying, Luzhou Daqu, etc., the packaging box of Gankang tablets adopts this technology.
3. One-to-one correspondence between package number and content number or mutual decoding anti-counterfeiting technology
Using laser coding or random coding technology of the inkjet printer, the packaging and content are coded to implement personalization and anti-channeling processing, and the authenticity is managed through the computer database. At the same time, the two codes can be the same or have a corresponding conversion relationship. To prevent the reuse of packaging. You can also use encrypted barcode or PDF417 QR code technology with database function. The use of barcode technology also meets the requirements of automatic identification and rapid identification of logistics.
4. Anti-counterfeiting shading design and security printing technology on the inside of the box
A single anti-counterfeiting line (print pattern) design technology and spot colors are used to print anti-counterfeiting patterns. For example, the inner surface of the packaging box of the Lijunsha tablet in Xi'an Pharmaceutical Factory is printed with anti-counterfeiting patterns.
Adopt disturbing shading security design technology, and use decoder to identify the authenticity of the packaging. Such as "Weihong" azithromycin tablet packaging of Shijiazhuang Pharmaceutical Group Co., Ltd.
5. The overall anti-counterfeiting shading security design and security printing technology on the outer surface of the small packaging box
The so-called anti-counterfeiting shading security design refers to a comprehensive combination of various anti-counterfeiting design elements that are creatively combined and closely combined with the personality characteristics of packaging users, which is completely different from the special design technology of commercial design. These anti-counterfeiting design elements mainly include: personalized shading, anti-scanning / copying design, boutonniere decoration ball, line embossed graphics, microtext, latent image technology, secret memory technology, mask technology, split line technology, disturbing view Literature and technology, etc.
The so-called security printing technology refers to the special printing technology that comprehensively utilizes various printing processes and uses anti-counterfeiting raw materials. It generally refers to the spot color printing technology and uses various security anti-counterfeiting inks (such as ultraviolet fluorescent ink, infrared Fluorescent ink, magnetic ink, photochromic ink, optically variable ink, phosphorescent ink, etc.).
The combination of security design and commercial design not only obtains aesthetic effects and good visual impact, but also makes conventional counterfeiting methods such as electronic color separation / photographic platemaking / electronic scanning used in ordinary commercial printing ineffective. Such as the anti-counterfeit packaging of optical discs printed by the British Deli Group.
Anti-counterfeiting packaging can not only enable enterprises to curb the proliferation of counterfeit goods, facilitate consumers to recognize and identify fakes, and protect the legitimate interests of enterprises and consumers and intermediaries, but also play an increasingly important role in enhancing the brand image, product image and company image of enterprises Plays an indispensable role.
Therefore, when choosing an anti-counterfeiting technology, enterprises must consider both the current counterfeiting situation and the future development. While not changing the main anti-counterfeiting design image, they can continuously deepen and strengthen anti-counterfeiting technical measures and technical content. That is: Enterprise managers should take anti-counterfeiting and anti-counterfeiting packaging as an indispensable part of commodities and consider them comprehensively and systematically.
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