Real-time monitoring of fitness data accuracy
With the popularity of smart phones and the increasing popularity of wearable devices, sports and fitness have evolved to an era of accurate monitoring. There are more and more screenshots of friends in the sun, some from the mobile App, some from different brands of sports bracelets. In fact, the principle of the smart bracelet and the App is basically the same. Both use sensors and software algorithms to process the collected data and present the results to the user.
While Internet technology companies are involved in the sports and fitness field, traditional manufacturing companies are also actively integrating with the Internet. Sports equipment giant Nike has developed a series of health tracking applications and wearable devices, collectively known as the "Nike Running" series. Through these programs, the user can time while exercising, accumulate mileage, log in the account, and convert the running record into a graph. After synchronizing in the cloud, you can view the record at any time on Nike's website and on your personal mobile phone.
Easy interactive sports and fitness socialization
Social circles such as the circle of friends and Weibo provide a joint and self-display stage for sports and fitness groups. The sports data and results of runners and fitness professionals have been shared and competed. The data generated images of the Sports App provide a concrete representation of the bodybuilder's movement. The exercise can also be “sunâ€. The interactive function of the social platform allows the movement to be no longer alone. It can be called a social movement or a sports socialization.
People are social social species and social skills are essential skills. When sports fitness becomes the most common topic among colleagues and friends, sports and fitness become real life styles, and the sports app provides a topic window and way. At the same time, fitness enthusiasts can easily find like-minded runners on the platform through the "approach" and "positioning" functions of the sports app. Sports App makes sports more social functions, more humane.
Cultivate market fitness consumption popularization
Almost all sports app and wearable device developers have stated that the core value of this type of product is big data acquisition. Accurate data collection and data analysis interfaces allow Big Data to better serve the public. As data collection progresses, Personal fitness menus can be customized for individuals. Has the fitness private church been unemployed due to the development of sports apps? The answer is no. From the current feedback from the fitness market, Sports App has not only failed to “grab customersâ€, but has also cultivated a large number of fitness consumers for fitness studios.
The popularization of the sports app will make the physical fitness studio more popular. “The distance between 'sports and fitness' and 'consumption of fitness' is the 'obsessedness' of the athletes, while the sports app can deepen the 'obsessedness' of the fitness people to varying degrees. We have always said that the development space of the domestic fitness market is huge because there are too many 'potential fitness consumers.' They have just established their health awareness and started to use the road as an entry-level sport. They will gradually embark on treadmills and walk into the gym. The data monitoring and social interaction capabilities of the App have enabled the sport to have a 'report card', increasing user stickiness and further promoting the popularization of fitness consumption.
