The key to online publishing and printing lies in color management

Web publishing is a combination of traditional publishing and online media, printing providers and readers. The reader pays a certain amount of money, selects the required content on the network platform, fills in the print order, and purchases the paper publication at the agreed time.

Newspapers are the first media to realize data transmission in different places. However, they need to rely on a huge distribution retail system to meet with readers. It is not a complete sense of network publishing and printing. To achieve full-scale web publishing and printing, some hardware and software must be integrated. If it is a fast-printing shop that changes to a printing and binding site, its digital printing equipment must be upgraded or updated to an industrial level, and a certain level of post-press equipment should be purchased to meet readers' requirements for publication quality.

In order to achieve the WYSIWYG purpose, the display and printing equipment at the upload and download ends must be color managed. It is also necessary to specify the format of the documents used in each link to ensure the integrity and accuracy of information during the entire transmission and reproduction process. Training employees is one of the essential tasks.

In practice, similar problems are often encountered - customers transfer electronic files of color prints through the Internet in different places, and they print, print, and print in the local area. The resulting product is yellow in color and neither side has analyzed the results. The reason lies. When the same product is printed the second time, the color is still yellowish. Later, the author told them that the cause of the hue deviation is that the devices at both ends have not undergone color management.

Some customers only provided electronic documents for packaging of printed materials and printed materials that were produced at other printing plants last time. The requirements for this batch of products were basically the same as the last printing samples. However, in the production, the effects and samples of this batch of printed matter have repeatedly appeared, resulting in disputes between the parties. The author believes that digital proofing must be done with the electronic documents provided by the customer before printing. After correcting the color, the sample will be re-sampled and the customer will then sign the approval. In addition, the digital proofing, laser filming, and printing equipment used must be based on the standard proofs of paper production currently selected by the printing machine and the customer, so that the effectiveness of the printed matter can be basically the same as the digital proofing.

Some companies have also suggested that due to limited financial resources, they are temporarily unable to purchase digital proofing equipment. The author suggests that they can jointly purchase and use with the surrounding printing companies. When using the same proofing equipment together, we must also pay attention to: As the standardized color proof management proofs, we must use the peripheral printing companies to use more types of printing machines and common paper; or according to each printing type and paper standard Samples, respectively, to generate the relevant device's respective color characteristics curve, in the proofing, out of the film, corresponding to the choice of printing.