NovaInnovene expects to announce the first user of its EPS cup in-mold labeling technology in the coming weeks. The company, with a market value of 1 billion Euros, has signed a contract with Autonational, a Dutch equipment supplier, to provide a complete technical package to share a share in the fast-growing premium beverage cup market.
The application of in-mold labeling technology on EPS cups has always been very difficult, but NovaInnovene has found that it meets the requirements of the main users in the market, that is, direct molding of the labels during the molding process without additional production. Therefore, the new technology was developed. . MarcVlug, the company's packaging business development manager, said that the first users of new technology are expected to come from Eastern Europe, and that there will soon be a second user from Western Europe. Martin Pugh, general manager of the company, said that this new technology demonstrates the company's determination to increase the proportion of technical EPS products in all PS products. (Li Sheng)
Source: China Chemical News
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