New Joint Packaging Brings Bush's Baked Beans to Welcome

In today's oversupply of retail markets, the ability of food producers to innovate and respond quickly to the needs of retailers is constantly being challenged. This pressure often falls on food manufacturers and their suppliers, making them have to quickly develop and implement various solutions. For Bush Brothers, the tailor-made solution for multipacked baked beans is the unique Pantry Vendor(TM) dispenser manufactured by Graphic Packaging Intl.

This kind of packaging itself is a very good in-store billboard. The retailer said its role can not be ignored, it is easy to display in the store, and allows consumers to recognize the displayed product at a glance. Andrew Johnson, Senior Marketing Manager at Graphic Packaging Intl., said: “One of the challenges that Bush Brothers brings to us is to design a joint packaging that will allow us to have more display space in the store while stimulating advance purchase planning. Stimulate impulse purchases. Our answer is Pantry Vendor, which is similar to GPI's patented Fridge Vendor(R) packaging. It is a fully enclosed cardboard box with one point.
An opening in the form of an adapter can be freely placed, so that a sufficient external surface can be ensured for printing a gravitational surrounding pattern. ”

“Bush Brothers launched an eight-pack package using the Pantry Vendor dispenser in October. In this package, cans are packaged side by side, and they roll out when the dispenser is opened. This new package replaces the previous shrink wrap. The plastic ring in the corrugated tray. Johnson said: "The response from the store is very good. “To produce this package, Bush Brothers currently uses an integrated packaging system from Graphic Packaging Intl. Inc., which includes a Quikflex(R) 200 cartoner from the company's West Monroe, Louisiana, papermaking facility. The company's SUS(R) coated virgin Kraft paperboard and cartons from its Fort Smith carton factory in Arkansas, USA.

Robby Martin, a process and packaging engineer at Bush Brothers in Knoxville, Tennessee, said: “We don’t have a carton in our packaging portfolio and we don’t have the ability to produce carton separately. Graphic Packaging developed a package for us and We have provided a set of cost-effective machinery and equipment, which is a more ideal solution than combined packaging.Graphic Packaging now takes care of our cardboard supply, carton production and cartoning. We can benefit from more clearly defined responsibilities, economies of scale, and improved productivity."

In fact, Bush Brothers has increased production efficiency by 96% since the introduction of the first set of machinery and equipment, and it has already ordered a second set of Quikflex 200 equipment to meet the store's demand for products. Martin said: "By using GPI paperboard on GPI equipment, our packaging becomes more compact and our cardboard weight becomes lighter. We can reduce our production period and production costs, while also increasing production. Quikflex 200 is extremely Easy to operate. Basically you only need to plug in the power supply and it can start production."

Reprinted from: Packaging Expo