Nestle's "mini-spindle" box-type design ingenuity

In the summer of this year, Nestlé launched a number of high quality, stylish ice cream products. For example, the 8 sticks of “mini-spindle” ice cream have vanilla, chocolate and other flavors. What attracts the eyeball of the consumer is its novel and unique shaped carton pack.

Different from the traditional rectangular box, the special-shaped paper box used in the "mini-spindle" has a clever curve design and arc processing on the side of the box, so that the side of the box is inwardly recessed and the structure is very It is new and very dynamic. The unique shape of the carton and the exquisite printing pattern complement each other, bringing visual impact to consumers and greatly promoting their desire to purchase. At the same time, Nestle also designed an easy-to-fuse line on the left side of the carton to ensure the integrity of the product. Consumers can eat the ice cream after opening the package along the easy tear line, and can re-insert the box afterwards. Easy to open again, the design is very humane.

According to the relevant person in charge of the packaging department of Nestlé China, this “mini-spindle” package is not only strong in display, but also effective in promotion, and the cost is lower than plastic packaging. In order to improve the moisture resistance of the packaging, Nestle also performed a film coating process on the surface of the carton. However, he also pointed out that due to the complexity of the box type, the carton cannot be padded on the automatic cartoning machine, and the box needs to be hand-pulled, and the supported box needs to take up more space during transportation. According to the source, the supplier of the cartons was a Tianjin-based packaging and printing company, but he did not disclose more details.