Source: All paper imported paper products
Coated whiteboard paper is a color box wrapper made from waste paper. Due to the waste paper import policy and the sharp enlargement of domestic white cardboard production capacity, the life cycle of coated whiteboard paper has changed in the domestic market. For suppliers engaged in coated whiteboard paper, sellers and printing and packaging users have to face Respond to this change.
The shortage of waste paper raw materials and the long-term risk of rising cost prices, or forcing coated white paper to turn from decay
The coated whiteboard paper uses waste paper as the main raw material. For coated white paper, the short-term risk of shortage of waste paper raw materials and rising cost prices may be the last straw to force it to turn from bad to bad.
The product categories used for color box packaging paper jams mainly include two types of products: coated white cardboard and coated whiteboard paper, in addition to some double-gray editions made entirely of waste paper. Composite to achieve color printing packaging purposes.
Therefore, coating white paper is actually a cross-border product sandwiched between a double gray version and a white card. It not only has the effect of color printing of white card, but also has the cost advantage and packaging characteristics close to double gray board.
The application of the high-end part of the coated whiteboard paper will also directly intersect with the low-end white cardboard products, resulting in a direct substitution relationship.
The strength of this alternative relationship depends on two factors. One is the regional market economy, the other is the capacity supply structure, one regional economy is good, the wealth is high, and the packaging of manufacturing products tends to be higher-grade products, the economy. Poor, relatively poor, packaging is more cost-effective, so if you look at the global consumption of box packaging paper jam, you will find that the proportion of whiteboard paper in developing regions is much larger than in developed regions.
Of course, according to this law, the proportion of coated white paperboard in the Chinese market will also be accompanied by the growth of China's economy, and the trend of high-end consumer goods will gradually decline.
The hometown of whiteboard paper has become history, and white cardboard has begun to fully press the application space of gray board.
Let's talk about the changes in the production capacity of whiteboard paper.
Papermaking is the hardest-hit area of ​​environmental protection, and the number of small and medium-sized paper mills lacking the capacity of three waste treatment is the target of rectification, including a large proportion of the production of coated whiteboard mills.
We all know that the famous whiteboard town, Zhejiang Fuyang area, peak period, there are more than 500 whiteboard paper mills, and now the Hangzhou Municipal Government requires that the Fuyang area completely shut down all paper mills, once the home of white paper, I am afraid To be history.
Other regions, such as Guangdong and Shandong, have many similar situations. Although some large factories have also launched whiteboard paper projects in recent years, the total amount of white cardboard production capacity has not changed much.
On the contrary, the domestic white card production capacity has indeed advanced by leaps and bounds. In recent years, the capacity of white cardboard has exploded. Therefore, the white card paper market has experienced a serious imbalance between supply and demand, and prices have been falling all the way, and the lowest has hit 4,000.
This has changed, white cardboard naturally began to fully press the application space of the gray board.
The government has completely blocked the import of white paper waste paper raw materials, and the national waste rise is very deadly on white paper.
The same is the waste paper raw material, the type of waste paper mainly used in different paper types is different. Unlike the cardboard paper corrugated paper, the main waste paper raw material of the white paper is the No. 3 waste paper, which is mixed waste paper with high impurity content. A type of waste paper.
Two years ago, the Chinese government completely blocked the import of No. 3 waste paper. Therefore, all the raw materials of waste paper require the supply of waste.
Therefore, the rise in national waste prices is indeed a very fatal impact on whiteboard paper. It can be said that if the availability and price increase of waste paper is a long-term risk, the life cycle of whiteboard paper in the Chinese market will be judged by It’s no surprise that Sheng has turned into a recession.
Editor in charge: Ge Hongyan
Proofreading: Ge Hongyan
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