Business News (Reporter Li Shuang intern Ye Chundan photo report) On the 19th, Haikou Bailian Furniture City said that when consumers purchase 50,000 yuan, they will receive a gold bar. After the consumer participated in the event and purchased 50,000 yuan, the merchant's gold bar became a gold film, which made the consumer very dissatisfied. Yesterday, Ms. Wang told the reporter of the International Tourism Island Business Daily that she had only given her a thin piece of gold after she spent more than 60,000 yuan in the furniture city during the furniture city event. Some are not appropriate. At 11 o'clock in the morning yesterday, law enforcement officers from the Jinpan Industrial and Commercial Office of Haikou City intervened in the investigation and ordered the mall to carry out rectification.
Consumer gold bars become gold, too disappointing
According to Ms. Wang, I heard that Hainan Bailian Furniture Plaza had been doing promotional activities on June 19th. My house was just renovated and I was ready to buy a batch of new furniture. So that afternoon, she went to the family to buy some furniture and spent 63,955 yuan. According to the promotion activities in the afternoon of the same day, as long as you purchase 50,000 yuan of furniture during the event, you will receive a gold bar. "When I saw the 'golden strip', I felt very disappointed. This is a gold bar. It is a piece of gold. It will be deformed after touching it." Ms. Wang told reporters that although the store sells furniture when it is relatively active It's cheaper and the quality is not bad. But when she got the so-called "gold bars" in the business promotion activities, she was not in the mood.
Ms. Wang believes that this practice of shopping malls is to induce consumers to consume, saying that good gold bars have become gold films, and there is dishonesty in this practice.
Merchant gold bars are customized by the manufacturer, I did not know what shape before.
At 10:30 am yesterday, when the reporter came to the mall to understand the situation, he saw that at the entrance of the mall, a number of promotional flyers were posted. The leaflet clearly stated that “when the event is over 50,000 yuan (multiple brands can accumulate and pay the full amount), one thousand gold bars will be sent, and more purchases will be sent; the purchase order can participate in the 10 thousand gold bars big draws†In the lower right corner of the leaflet, there is a picture of a pile of gold bars, occupying about one-fifth of the entire leaflet. Under the gold bar advertisement, there are also "the prizes and special pictures are for reference only, and finally the actual object in the store is subject to the final interpretation of the event belongs to Hainan Bailian Furniture Plaza". Ms. Wang said that the above is clearly written with gold bars, why did it become a gold film?
In response to the situation reflected by Ms. Wang, Ms. Huang, the person in charge of the mall, said that the business is now sluggish, so the mall and the production furniture manufacturers jointly engaged in this concession. The gold bars and other gifts are made by the manufacturers in the jewelry store. They have not sent the drawings before. They can only emphasize on the leaflets that the actual products prevail.
Subsequently, Ms. Huang took out the gold gift of the stock and the invoice of the gift. The reporter saw on the gift that the quality of the gift was 1 gram. Ms. Huang said that the promotion is an ex-factory price direct sales, and does not make any money. It is most important for customers to buy furniture to save money. When customers come to buy furniture, most customers express their acceptance and understanding on the issue of “gold barsâ€.
At about 11 o'clock, law enforcement officers from Jinpan Industrial and Commercial Office arrived at the scene to investigate the situation reflected by Ms. Wang. After investigation, law enforcement officials said that the gold bars donated by the mall during the promotion must be marked with specifications, and the gold bars on the leaflets must be consistent with the actual gold donated; at the same time, the final interpretation of the event belongs to Hainan Bailian Furniture Plaza. "It is the overlord clause, which violates the relevant provisions of China's "Contract Law."
Subsequently, the industry and commerce department ordered Hainan Bailian Furniture Plaza to rectify the behavior of its propaganda advertisements, and said it would investigate the matter further.
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