According to recent reports from foreign media, Sports Authority, an American sporting goods retailer that intends to close all stores, launched this week's sale before the suspension of business. Following the announcement of the closing of Sport Chalet, the Sports Authority became the latest loser in the sporting goods industry. Although the sales of sporting goods and clothing are increasing, the traditional chain stores like these two have been defeated by the impact of e-commerce.
The Sports Authority's sales promotion will start on Friday and continue until the end of August.
It is reported that Sports Authority applied for bankruptcy protection three months ago. Before that, the company plans to sell one-third of its retail websites in order to streamline its business. If the debt restructuring fails, it will close all its stores. The Sports Authority has a debt of up to 1.1 billion U.S. dollars and has not made any timely changes to consumer trends.
"He saw him rise from the tall building and saw him entertain the guests and saw that he had collapsed."
These words are quite appropriate to describe Sports Authority, the fourth-largest sports retail giant in the United States. Dick's ranked first in the United States with 603 stores and annual income of 6.5 billion US dollars; the second is from The Texas company Academy Sports (190 stores, annual revenue of 4.1 billion US dollars); the third is Bass ProShops (91 stores, annual income of 4 billion US dollars).
Next up is the Sports Authority, which manages 460 stores and manages 14,500 full-time employees while earning only $3.4 billion in annual revenue. While the overall price rises, the sales volume of the Sports Authority is not at the same level as the market. It is inevitable that the Sports Authority will be outdated or even eliminated by the times.
However, not only Sports Authority, but also other types of physical chain stores are facing difficulties. More and more consumers are shopping online. Sports Authority said that the rise of e-commerce is a major cause of the decline of the company. “The sporting goods industry is very competitive,†said Katie Nemec, spokesperson of the American Sports Goods Association. He also said that e-commerce companies do not need to pay sales tax and have obvious advantages, so e-commerce companies can provide consumers with more discounts.
Online sales of sporting goods increased from 11.8% in 2010 to 15.8% last year. Online sales of sportswear increased from 12.8% in 2010 to 17.2% last year. Nemec said: "Almost every retail industry has encountered its own problems, and it is definitely not just the sporting goods industry."
Xiao Bian Comments: In the Internet era, physical stores face the impact of e-commerce, paranoid persistence and emotional neglect, the results are fatal blows. With the fall of the Sports Authority, it seems that the original Nokia CEO was helpless. "We didn't do anything wrong, but I don't know why. We lost." Another alarm for all owners of physical stores, feelings can have , But it is best to embrace change and let e-commerce become your new channel, leveraging power rather than opposing enemies.
Author: Zhangkai Yan partially reproduced Source: Hugo Network
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