Guide: However, with the intensification of competition in the consumables market, manufacturers of high-priced original consumables are no longer popular in the market. The main reason is its high price. However, in the long run, original printing consumables have an irreplaceable development advantage.
With the intensification of competition in the printer market, many manufacturers have adopted a market strategy of selling printers at low prices and selling consumables at high prices. However, with the intensification of competition in the consumables market, manufacturers of high-priced original consumables are no longer popular in the market.
In the past two years, printer manufacturers have reduced the price of consumables, which has given a powerful blow to this phenomenon. First, Epson introduced the ink cartridge printer, which reduced the cost of single-page printing to only 1 minute. Then HP announced the launch of the Super Huizhou series of printers. Although the printing cost is not as extreme as that of Epson, it has surprised many insiders.
Not only in inkjet products, but also in the laser printer market, manufacturers have begun a low-cost consumables strategy. In the past year, Samsung pushed the printer to separate the toner. In the first half of this year, both Bento and Panasonic launched a powder-fillable printer product. This news immediately caused an uproar in the industry.
At present, the common consumables on the market are mainly divided into three categories, one is the original consumables, which is the original consumables introduced by the printer manufacturers; the second is the general consumables, which are introduced by some manufacturers specializing in the production of printer consumables, replacing the original consumables. The third category is counterfeit consumables, that is, counterfeit original consumables, unable to find the manufacturer's products.
According to institutional statistics, the current domestic printing consumables market capacity is conservatively estimated at 40 billion yuan, and is growing at a rate of 30% per year. According to industry insiders, domestic domestic original consumables, counterfeit consumables and general consumables account for about 4:4:2, and general consumables and counterfeit consumables account for 60% of the market. For manufacturers, there is still a lot of work in the consumables market. In addition to driving the printer market, its own sales will be profitable.
Nowadays, the original printing consumables are at a disadvantage in the market. The main reason is the high price. To reverse this situation, it is necessary to greatly reduce the selling price and benefit the people. In the long run, original printing consumables have an irreplaceable development advantage.
First of all, the original consumables still have some differences in product quality and general consumables. This is often unacceptable in the professional printing field, and professionals are more willing to choose original consumables with better quality.
Secondly, for most consumers, what brand of printers are bought, the first thing that comes to mind is the original consumables of the same brand. Coupled with the high visibility of original consumables, the quality of the products is good, of course, taking the lead.
In addition, printer manufacturers have set up a comprehensive sales and maintenance system throughout the country, these channels are everywhere, and the original consumables will naturally be unimpeded.
It can be said that when the majority of printer users choose consumables, cost-effectiveness and environmental protection are two aspects that everyone pays attention to. In terms of environmental protection, the original consumables occupy an advantage. As long as the manufacturers do their best in terms of cost performance, they will immediately reverse the decline in the consumables market.
With the intensification of competition in the printer market, many manufacturers have adopted a market strategy of selling printers at low prices and selling consumables at high prices. However, with the intensification of competition in the consumables market, manufacturers of high-priced original consumables are no longer popular in the market.
In the past two years, printer manufacturers have reduced the price of consumables, which has given a powerful blow to this phenomenon. First, Epson introduced the ink cartridge printer, which reduced the cost of single-page printing to only 1 minute. Then HP announced the launch of the Super Huizhou series of printers. Although the printing cost is not as extreme as that of Epson, it has surprised many insiders.
Not only in inkjet products, but also in the laser printer market, manufacturers have begun a low-cost consumables strategy. In the past year, Samsung pushed the printer to separate the toner. In the first half of this year, both Bento and Panasonic launched a powder-fillable printer product. This news immediately caused an uproar in the industry.
At present, the common consumables on the market are mainly divided into three categories, one is the original consumables, which is the original consumables introduced by the printer manufacturers; the second is the general consumables, which are introduced by some manufacturers specializing in the production of printer consumables, replacing the original consumables. The third category is counterfeit consumables, that is, counterfeit original consumables, unable to find the manufacturer's products.
According to institutional statistics, the current domestic printing consumables market capacity is conservatively estimated at 40 billion yuan, and is growing at a rate of 30% per year. According to industry insiders, domestic domestic original consumables, counterfeit consumables and general consumables account for about 4:4:2, and general consumables and counterfeit consumables account for 60% of the market. For manufacturers, there is still a lot of work in the consumables market. In addition to driving the printer market, its own sales will be profitable.
Nowadays, the original printing consumables are at a disadvantage in the market. The main reason is the high price. To reverse this situation, it is necessary to greatly reduce the selling price and benefit the people. In the long run, original printing consumables have an irreplaceable development advantage.
First of all, the original consumables still have some differences in product quality and general consumables. This is often unacceptable in the professional printing field, and professionals are more willing to choose original consumables with better quality.
Secondly, for most consumers, what brand of printers are bought, the first thing that comes to mind is the original consumables of the same brand. Coupled with the high visibility of original consumables, the quality of the products is good, of course, taking the lead.
In addition, printer manufacturers have set up a comprehensive sales and maintenance system throughout the country, these channels are everywhere, and the original consumables will naturally be unimpeded.
It can be said that when the majority of printer users choose consumables, cost-effectiveness and environmental protection are two aspects that everyone pays attention to. In terms of environmental protection, the original consumables occupy an advantage. As long as the manufacturers do their best in terms of cost performance, they will immediately reverse the decline in the consumables market.
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