Nowadays, China's Internet is spreading rapidly. After the economic crisis, more SMEs have seen an upgrade in the era of online sales. In the past economic crisis, the network industry was the least affected in all industries. What is even more surprising is that the network economy is The pace of development in the crisis has gradually accelerated. Nowadays, the global tide of the economic crisis has passed. However, more and more small and medium-sized enterprises have joined the army of network marketing one after another. The network era has brought us information to facilitate the understanding of the world. The embryonic form of network industrialization and scale has already appeared, and various network companies and enterprises have shown their brilliance in the information tide of the network. More and more industries such as home appliances, education, office, and information have joined. Among them, there are office furniture. Now we will analyze the current situation of e-commerce in office furniture in China.
First: the office furniture industry is a product with a large number of products, but the demand is large, but it is not a commodity. There are many types of products, dozens of products, and hundreds of different types. There are more than one hundred kinds of products, not to mention one variety. The following models, so these factors have led to office furniture in the network promotion and marketing is more difficult, the previous workload is relatively large.
Second: the competition between manufacturers and promotion platforms is fierce. For example, search for office furniture on the platform of Alibaba. All the information in front of the website is the user information of the online sales, which is higher than the integrity of the integrity. The following is the integrity of the pass, and finally Ali's ordinary users, Ali's information update speed is fast, the first minute is the first, and the next minute is likely to be invisible, so it is impossible to protect so many products behind the network sales treasure, the amount of information Too big, not to mention the rules of updating and arranging Ali.
Third: China's different regions have different models. The gap is relatively large. The coastal development started relatively early. The mainland started late and there is no perfect promotion and sales strategy. It is difficult to integrate the big markets in the country, resulting in waste of resources.
Fourth: The society lacks network marketing talents. It is in the analysis of current graduates of colleges and universities, and there is no professional knowledge. There is no work experience. Few people are keen on this industry, so there are many information on the network. However, most of them are disorganized, lack of system, and often neglect management, and network marketing is in its infancy. These aspects have yet to be improved by the company, and some professionals with professional qualifications should be recruited.
Fifth: office furniture is important for enterprises, institutions, and large-volume orders. There are very few people in this category who have the habit of searching for relevant information on the Internet. They tend to prefer traditional shopping models, unlike electronic products. Products such as jewelry for young people, although competitive pressures exist, but not as hard as office furniture.
Sixth: In terms of distribution, when it comes to e-commerce, it is good logistics. If you want to do a good job in e-commerce, it is impossible to have a good logistics service. For office furniture, logistics is more important because The threshold of merchandise such as office furniture is relatively low, and there are many manufacturers. The market is mainly concentrated in the local market. In order to develop foreign customers, only the construction of factories and logistics companies should be considered. The establishment of a high-quality logistics team is very important for the distribution of goods. .
Seventh: There are many types of office furniture products, but the style and color are relatively simple. They can't adapt to the needs of individual people. In the new varieties of furniture, developers need to work harder. What is important is that the market is now the buyer, and the products must follow the times. Form, in line with the preferences of the vast majority of people. Gradually eliminate products that are behind the market. As a corporate CEO, you should be far-sighted and grasp the biggest trend in order to achieve long-term development of the company.
Eighth: With China's accession to the WTO and the openness of foreign trade, some foreign first-class office brands have gradually flowed to the domestic market, because in some countries in Europe and America, such industries start earlier than China, and technology and management are relatively mature, forming an industrial chain. It is also a huge impact on China's industry.
In short, there is no hard-to-do business in the world. It is necessary to insist on online sales. We must take a long-term view, do our best to do it, work hard to innovate, and constantly adapt to the market. Only by pushing new ideas may we not be eliminated. I believe that our office The furniture industry will be able to gradually explore its own set of promotion and sales strategies in the future.
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