The Curiesov Effect of Modern Commodity Packaging II

There are many names of products that can trigger the Curiesch effect and can be named from different perspectives.

The product name can reflect the function of the product. Due to the relationship between performance and nature of use, daily industrial products, pharmaceuticals, etc., can be named directly according to their roles, and they are straightforward and literate. This enables people to see at a glance, and has the function of guiding consumption and facilitating customers' purchase. For example: cold granules, nourishing tranquilizer syrup.

The product name can reflect the main component of the product. Some similar products are many, such as supplements, named after the main ingredients, different from other similar goods, showing the status, value, and luxury of the goods. Clear and clear, it can induce purchase behavior or promote the realization of purchasing behavior. For example: ginseng royal jelly, saponin shampoo, Wuji Baifeng Pills.

The product name can reflect the origin of the product. Typical products for native products and local fists are named after the names of places, which undoubtedly increases the reputation and commemorative significance of the goods and represents the reputation and texture of the goods. For example: Tsingtao Beer, Lanzhou Lily, Longjing Tea.

Product names can reflect special names. Named after the legendary character names and creators' names, it gives people a good association, traditional craftsmanship, and local interests, inspiring customers' patronage motives. For example: Zhang Xiaoquan scissors, hole B has fennel beans, call chickens.

The product name can reflect the appearance of the product. Combining the beautiful and novel styles and shapes of goods to evoke consumers’ quest for beauty, the name of the product is moving and promotes sales. The name is based on children's products. For example: animal biscuits, pita sugar, doll ice cream.

Product names can also be transliterated in auspicious vocabulary or foreign language. In order to satisfy consumers' auspicious, affordable desires and desires, and use auspicious vocabulary to describe and imply the performance and quality of goods, they often receive better sales results. For example: 100-year-old wine, youth treasure. In order to satisfy the psychology of some consumers seeking novelty and seeking differences, and to overcome difficulties in translation, it is named after the product's foreign language pronunciation through processing, which can attract a large number of consumers. For example: Canon Camera, Coca-Cola, and Ice Cream.

The product name can also reflect the production process of the product. Named after a unique or traditional manufacturing process, it gives people a genuine and reliable impression of quality and satisfaction of curiosity. For example: Erguotou, cloisonne.

The coordination between the product name and the commodity, the name of the commodity and the packaging of the commodity can easily cause the Curieshoe effect. For example, young women's clothing can be called "little lover" or "fancy flowers," but it is not suitable for middle-aged and old people's clothing, giving people a sense of imprecision. If you use "Sunset Red," "Taishan," it will be more secure. Another person named the product “Black Peony” plus a package of black and white main colors. It felt very boring. Someone thought it was ink. Moreover, those who use cosmetics are also afraid of this "black" word, and it is easy for people to doubt the use of the product. So it's important to take a good product name.

Product Trademarks and Curiesov Effect

Trademarks are product descriptions that combine text and graphics and are symbolic marks for products. A quality product, accompanied by a good trademark, its trademark is a very good publicity advertisement, and can spread the image of the product.

From the perspective of the market, the design of the trademark is quite flexible. It can be composed of words, letters, numbers, symbols, patterns, and can be replaced by names. It can be expressed by name, place name, flowers, scenic spots and animal names or patterns. Trademarks must produce good social effects, make people easy to identify, and cause a wonderful Curiesch effect.

In order for a trademark to have a good Curieshoe effect, at a minimum, the following points must be made:

First of all, the text should be concise, lively, vivid, vivid and harmonious. To do this, trademarks make it easy for people to distinguish, identify, and remember, and to leave a clear impression in the minds of consumers.

Second, it must be beautiful, unique and innovative. This will increase consumer's preference and firmness, increase customer's trust in products, and facilitate the promotion of brand awareness and popularity.

The third is to be beautiful and instructive. The philosophical, tasteful, knowledgeable, and associative trademark brings new ideas to people, brings psychological satisfaction, and can motivate purchase motives. Therefore, more efforts should be made in the design of trademark designs and pronunciation. In particular, avoid misunderstandings, jealousy, and repulsive patterns and pronunciations to form trademarks. For example: the use of fragrant flowers as a trademark of cosmetics - tulips; with a homely love for the food trademark - Ah Xiang Po, Kang Shifu, Laoganma. This will produce a strong Curieshoe effect in human psychology.

Furthermore, the expression should be true and unique. The name of the expression is called to look at the label; the uniqueness of the mark is to explain to the customer the difference between the goods represented by the mark in the market and similar goods, that is, the difference, specificity and inspiration.

For well-known companies, it is best to use a unified trademark, so that you can use the already established high-reputation trademark to develop other products of the enterprise, save the cost of advertising for each new product, and accelerate consumer awareness of new products. Familiar process. This is actually the process of the Curieshoef effect, because when you see a new product of a known brand, although you do not know its quality, the famous trademark always reminds you of the rest of the brand. Products and agree with them. For example: Shimei Cosmetics, Sony Electric.

However, the limitation of using the same trademark is that if a product has a problem, the reputation and sales of a series of products will be affected; if different trademarks are used, different trademarks can be used according to the quality of the product to ensure that the product is competitive. Always beloved, always tight, eliminating the possibility of damage to corporate reputation. It also avoids misunderstandings due to the Curieshoe effect.

Packaging Creativity and Curieshoe Effect

Outstanding packaging is one of the important external factors to please customers and stimulate consumption. It can play an extremely important role in consumer psychology.

First of all, it helps stimulate consumer desires. Packaging with a sense of the times, a sense of art, and high-end luxury can attract customers and generate a strong interest. Because packaging not only protects the goods, it also increases the appearance quality of the goods and improves the reputation of the goods.

Second, it can also accelerate consumer awareness of goods. The unique packaging reflects the uniqueness of the product and helps consumers identify, compare and choose. The text and graphics on the package are simple instructions and advertisements.

It also facilitates the establishment of a product image. The packaging usually has a label, trademark, description, etc., and it becomes a publicity advertisement, constantly deepening the impression of customers. Especially when supermarkets choose their own goods, packaging and trademarks are more of a symbol of the goods, showing the The entity plays a role in promoting sales of goods.

To design packaging well, you need to understand the physical and chemical knowledge in order to understand the performance of packaging materials and the characteristics of processing. You need to understand the psychology, aesthetics, and marketing knowledge to attract consumers and improve the product image.

The theoretical study of the Curieshoe effect seems very abstract and difficult to grasp. In fact, it reflects the designer's comprehensive knowledge level, because the same design, under different people's appreciation, may have different results, which of course is related to the level and experience of the viewer. However, it is necessary to accumulate some knowledge in order to make the ideal Curieshoe effect when most people watch. In general, the following points should be noted in the packaging design: (To be continued)