Supermarket commodity packaging features

In the form of merchandise sales, the sales model has been evolving, developing and maturing from the traditional department store format to the chain retail format and then to the supermarket format. The coexistence of various merchandise sales forms has made the competition increasingly fierce. However, from the perspective of the company's long-term development strategy, the supermarket model will be the mainstream of the development of the retail terminal market. How to design the packaging of supermarket products. This article starts with three aspects: simplicity, science, and environmental protection. It discusses the packaging of supermarket products.

In China, the existence of such a format in the supermarket market is not long, but its unique operating charm has won consumers' favorite. Some products have packaging, packaging is a means of marketing, play a role in the protection of goods, convenient transportation, easy to identify, convey information, show cultural value and promote sales. Supermarkets, on the other hand, are a form of puerile, which has unique requirements for the packaging of products. In order to comply with the development trend of international supermarkets, China's packaging industry must unite with the commodity production industry, seriously study the characteristics of supermarket commodity packaging, actively learn advanced foreign experience, and step up the improvement of supermarket packaging.

concise

Boxed eggs, boxes of fruit, delicately packaged vegetables with green food signs, and agricultural and sideline products of different origins have become hot commodities in supermarkets. These products, which are closely related to people’s lives, are sold in bulk supermarkets in many supermarkets. There is neither a production date nor a warranty period on the goods. This method of product sales does not meet the requirements. Moreover, this method uses too much plastic packaging. Bags cause pollution to the environment. Some large supermarkets, such as Wal-Mart, Carrefour, and other agricultural and sideline products, such as grain, oil, eggs, and vegetables, not only have simple packaging, but also have labels on the packaging, clearly indicate the product's brand number, production date, etc., prices and bulk commodities Big difference. Supermarket products should be sold in the form of simple packaging to establish a brand for their own products. For poultry and egg products, they are packaged in clear plastic egg-shaped containers, and then affixed with the brand's label, with the manufacturer, address, and date of manufacture printed on it. The egg-shaped container can guarantee the integrity of the product. The transparent plastic box can Directly to see the goods, such packaging forms are worth promoting in supermarkets.

Since January of this year, the "Code for the Hygienic Management of Bulk Foods" issued by the Ministry of Health has been implemented, requiring that all supermarkets and shopping malls must use sealed packaging materials and containers that meet the requirements of hygienic standards to seal foods and label foods on the labels. Names, ingredient lists, producers and addresses, production dates, shelf life, storage conditions, methods of use, and packaging specifications should be accompanied by inspection certificates. Therefore, bulk foods will gradually fade out of the market.

science

The supermarket is not only the distribution Channel of the manufacturer, but also the marketing subject itself, so the marketing of the supermarket has its own characteristics. In recent years, some food and daily-use products manufacturers have begun researching and developing a series of packaging that meets consumer requirements in response to the unique sales patterns of supermarkets and consumer demand for product packaging. For example, the children's daily necessities are accompanied by the cartoon packaging of animals and film characters. After the goods are used up, the packaging is a toy; the packaging of the elderly, which is safe, durable and economical, is suitable for the psychological needs of the elderly; Young people design packaging for men and women based on different tastes such as color and object shape. These targeted and scientific packaging adapt to different levels and types of consumers' requirements for product packaging, and also to promote packaging products. The purpose of sales.

With the rapid development of supermarkets, we can consider using waterproof paper bag packaging for fresh food packaging, and then print the recipes for interesting knowledge and fresh food on the packaging and make a brand. At the same time, different types of packaging can be considered for different consumption levels. This will not only reduce packaging costs, but also have a certain promotion effect.

The cultural connotation of packaging is very rich, and it is an intangible asset of production and management. While showing cultural connotation, it can also embed the impression of its brand in the minds of consumers. Packages suitable for sales of supermarket goods should follow this rule.

With the arrival of an aging population in China, the consumer groups for the elderly have not neglected to develop more product packages suitable for the elderly. For example, the packaging specifications are diversified and small-quantity, and the popularity of small package such as 1kg and 5kg agricultural and sideline products is an example. The easy-to-carry packaging is all actively developed for the elderly consumer market.

Environmental protection

The packaging of goods brings convenience, hygiene, and safety to people's lives. At the same time, it also causes a lot of waste of resources and environmental pollution. In the packaging of goods sold by supermarkets, the main cause of environmental pollution is the packaging of instant noodles. The bowl of instant noodles is made of foamed plastic. The foaming agent is added to the material. If foamed surface is opened with boiling water, the ammonia compound of the foaming agent will escape, which is harmful to the human body and also causes pollution to the environment. Some biscuits are packaged from polyethylene film, and industrial lubricants are added to the film. Such biscuits, when sealed, will produce a plastic taste that will have a negative impact on the human body and the environment. Food packaging materials should be promoted with paper instead of plastic, paper pollution is small, easy to recycle, can be reused repeatedly, is an ideal packaging material.

Although the packaging of supermarket goods has high and special requirements, it is basically the same as the general goods packaging requirements in the field of commodity circulation. At present, the influx of foreign large-scale supermarkets has made China's retail industry increasingly international. Normat's global procurement strategy, information-based distribution system, everyday affordable marketing strategy, and scientific and rational packaging are the classic examples in the industry. China's packaging industry wants to adapt to the international development trend of the retail industry. Concise, scientific and environmentally friendly packaging will be the trend of supermarket commodity packaging.

(Poetry rain)

Reprinted from: China Private Equity Network