On April 25, 2018, China's Hebei Qinhuangdao, Mi Su Entrepreneur Alliance Sharing Conference was grandly opened! Tsinghua University financial class lecturer Wang Yiheng, Mi Su founder Jin He, Mi Su general manager, management expert Jia Wentan and Mi Suduo An excellent distributor has brought a wonderful share on how to break through the operational dilemma, how to implement the new marketing model, and how to improve the team management ability.
Sharing and learning to make successful business methods can be replicated
"I like to run the market." This is the opening remark of the founder of Mi Su, Kim Hee. As we all know, Mi Su is a brand that has developed rapidly in recent years, and is also one of the benchmarks for successfully landing brands from the Internet to physical stores through the new Internet retail model. Many people are interested in the Mi Su model, which is in fact largely the founder's mindset.
“After market research and communication with city stores in various regions, we found that many cities have their own methods and skills. If you can share their skills and learn from each other, it will be more valuable and breakthrough for store operations.†Jin He said This is the original intention of holding this sharing session.
In fact, this has been widely recognized by the participants. The franchisee from Anhui Jieshou said: "The content shared is very useful. Even if the sharer is a multi-store operator, a lot of content should be adjusted according to the actual situation of the store. However, the purpose is the same, the promotion skills, the ultimate service. It is worth learning."
Suqian Mi Su franchisees feel that the most lacking is the team management. Hearing the sharing of the store's rapid copying and personnel management by Chifeng franchisees, it is very useful.
This is not only a sharing session about store operations, but more like a mutual learning session.
Advanced advancement of the new retail rules
Today, many people in the industry are beginning to study the success rules of Mi Su. If the new retail model is the weight of Mi Su from the online to offline, then the research and study of different urban markets will help the brand to stabilize.
In 2018, the name of the brand has changed quietly, from the original rice wallpaper to the rice, which also indicates the brand's determination to fully enter the field of soft fabrics including wallpaper, wall coverings and curtains. As Kim said, he does not relax himself. Because the biggest danger of growing up is ease!
The rapid development in the field of wallpaper did not stop him. Since the online traffic was held, how to realize the more valuable flow is the motivation for his determination to be a soft cloth.
"This is an advanced way of thinking." Analysts believe that the current rice is speeding up the distribution of offline stores, while increasing product development efforts, can make Mi Su quickly upgrade from a single wallpaper brand to the leader in the fabric decoration field.
"There is traffic, there are models, and the products are very scary," said the analyst. The data shows that the sales volume of a wall covering single product in the Mickey Tmall flagship store has exceeded 90,000 square meters, and the product has been on the line for less than half a year.
Editor in charge: Li Xing
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