Children's clothing market is China's most developed market, while the children's clothing output accounts for only about 10% of the national total output of clothing. Since the arrival of the baby boom and fitness boom period, infant wear, juvenile sports equipment is the biggest growth market of the future of children's clothing. At present, there are a large number of domestic and foreign brands emerging in the high-end and low-end cinemas market . Foreign brands accounted for 50% of children's clothing, domestic manufacturers account for 50% of the market share, only 30% owned brands, the remaining 70% are still in a state of non-brand competition. However, the market demand began to shift from a practical model to the pursuit of aesthetic fashion, some economically developed cities, consumer demand for children's clothing trend and brand.
LiNing kids LiNing kids brand is a series of professional children's sports and leisure products jointly launched by LiNing Company and Parkland Science and Technology Co., Ltd. , bringing together professional sports features and professional children's clothing features to give the curious and active children's health, safety and all-round protection .
"Li Ning" and "Park Crane Emperor" respectively in the sports brand and children's wear brand has a very high reputation. Li Ning brand by gymnastics prince Li Ning was founded in 1990. More than ten years, Li Ning company from the initial development of a single sportswear to have a sportswear, sports shoes, sports equipment and other products of the professional sporting goods company. PacLantic Co., Ltd. is a professional children's apparel and supplies company established in 1994. Through the joint efforts of all the employees and partners, the company has become one of the most famous and charismatic children's wear brands in the domestic children's wear market. The combination of two areas of professional brands, Li Ning children's clothing will lead the new trend of children's sports.
Li Ning children's wear slogan is "everything is possible, juvenile confident China strong." People have unlimited potential, exercise makes people more confident. It encourages the Chinese nation's children to dare to show their performance, constantly explore the potential, constant innovation, and constantly better ourselves, not only in the field of sports to create new glories, in other aspects, can have their own excellent play, so that China and the world More beautiful.
Li Ning children's wear children's clothing market in China lead the new trend
The face of consumer demand for sports and leisure children's clothing increased year by year, the higher environmental protection, safety and comfort requirements and rapid awareness of the brand consumer awareness, the appearance of children's wear is to fill the gap in the high-end market to become the new darling of the children's wear market . The Li Ning children's clothing will continue to follow Li Ning into a distinctive feature of sportswear brands. Under the dominant concept of "sports" design, the lifestyle category is the main product category. Products will incorporate more fashion elements, emphasizing sports The integration of sports and lifestyle brings more fresh choices to the young parents who are after 70 and 80 after they advocate a healthy lifestyle, prefer sports, and vitality. 2010, Li Ning children's clothing store in Beijing, Shanghai, Shenzhen and other places to occupy a number of shopping malls, and Li Ning excellent quality of children's wear, stylish design, accurate positioning also let a lot of second-tier cities franchisee eager. In the future of children's clothing industry is getting better future, Li Ning children's clothing is bound to become the new fashion sportswear coordinates.
Li Ning children's clothing comfortable, safe, professional, sports functional features, so that everything is possible
Li Ning Children's clothing suitable for age groups spanning 3-14 years of age children and adolescents, fabrics using moisture wicking, UV, with elastic sports functional fabrics, both wearing a comfortable penetration, absorb sweat, rapid wetting, but also appropriate resistance Strong ultraviolet radiation to the skin damage, and to help flexible movement, the maximum extent with the body's stretch exercise, so that the body more comfortable, free and safe. Li Ning children's clothing to comfort, safety, professional, sports as the characteristics of the Chinese children's most intimate design, the most secure protection and the most popular styles.
In the evening of August 8, 2008, the Bird's Nest attracted much attention. Li Ning turned into a flying person and drove the "auspicious clouds" and ran a circle along the bird's nest to light up the Olympic torch. At this moment, Li Ning is the focus of the entire world! The name of the clothing brand named "Li Ning" has also become the focus of the world! The so-called "nationality is the world", the Chinese national Li Ning children's clothing from "small" start, promising!
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