In the first half of 2017, it has quietly passed. Throughout the first half of the year, China’s first cargo spacecraft, “Tianzhou No.1†was launched. China’s first aircraft carrier was officially launched in Dalian, and the Chinese standard EMU, which is more powerful than the “Harmonyâ€, was revived. No. "Beijing-Shanghai high-speed rail first, the country can be said to be a prosperous gesture. In fact, in the Chinese wooden door decoration circle, there have been many things in the past six months.
About intelligence
Nowadays, smartphones are everywhere. In daily life, it is no longer a simple device. It promotes the technological innovation of smart homes and works hand in hand with smart home control terminals. Now just use a smart phone to connect to the wireless network and log in to the APP application of the smart home system, people can control various home appliances in the home through their mobile phones. With the further promotion and popularization of the smart home market, consumers' habits of using smart homes are further cultivated, and smart home locks, smart curtains, mobile applications, smart home appliances, voice interactions, and other smart home products make people Dazzling.
Whether it is at Yongkang Menzhit or at the Jianbo Fair held in Guangzhou, we will find that some door and window manufacturers continue to make efforts in the field of smart homes, such as Wang Li launches human body 3D venous heat recognition "brush chest" smart door lock The tablet smart fingerprint lock of Zhongheng Lock Industry, and the bridge decoration wooden door is to bring the smart home with a whole solution to the market and so on.
On the surface, it is not difficult to find that smart home is a huge vent, the whole pan-home field has begun to intervene in the smart home market, home appliance manufacturers from smart home appliances, security manufacturers from smart locks, traditional building materials manufacturers from home decoration layout, Internet of Things Hardware companies enter the market with smart items. Statistics show that the US smart home market has the highest penetration rate, which is only 5.8%. In the same period, the penetration rate of China's smart home market is only 0.1%. According to the survey data, the scale of China's smart home market reached 33.1 billion yuan in 2015, an increase of 41.78%. It is estimated that by 2021, the market size of China's smart home industry will exceed 290 billion yuan.
However, it should be pointed out that in recent years, all kinds of smart home platforms in China have been frequently available, and the smart home market is not uniform, and there is no uniform standard. More and more home appliance manufacturers are involved in the smart home industry, and they have launched their own smart home ecosystem. However, the current technical standards between enterprises have not been interoperable and shared. Product incompatibility affects user purchase choices, and also increases the cost of laying smart home systems. This is one of the bottlenecks in the development of smart home industry. Only when we break through this bottleneck, the market development prospects are limitless.
About new products
To develop and to achieve lasting development, enterprises must always maintain their vitality and motivation. This requires constant innovation and the introduction of new products as their main means. The first one is to attract the attention of the media and get more attention for the information that is well-known and can attract media attention. The second one can quickly improve the company's image, a unique new product launch, not only There are links to showcase new products to the participants, and there are also entertainment links. Such press conferences are often more enjoyable. Third, the launch of new products is also a full demonstration of the company's own strength. It's not so easy to know that a lively press conference is going to be done. A wonderful press conference often takes a lot of effort and high cost. Therefore, it is very straightforward to show the strength of the company through a gorgeous new product launch. This is one of the reasons why the annual TATA wooden door launches a new product launch in December.
In recent years, with the upgrading of consumption, consumers are increasingly demanding fashion and individualized needs. It is possible to design a personalized product that meets the demand and become the main means for them to conquer consumers. In the wood door industry, despite the serious homogenization, there are always several industry benchmarks, and new products are introduced to the market every year. For example, at the 6th China Wooden Door Products Conference in July, China Wooden Door Technology Alliance and China Construction Expo jointly organized a number of wooden door enterprises to jointly hold a grand new product launch conference.
During the construction of the Expo, according to the feedback of the “Finding the Most Beautiful Chinese Doors†expert group, the biggest highlight of the exhibition was that many exhibitors introduced new products, fashionable styles and diverse styles. The new products introduced by the major wooden door manufacturers can accurately combine their own positioning and lock in the needs of customers, each with its own merits.
About new retail
The 618 Tmall Shopping Life Festival staged a new retail carnival for us. For the time being, let's look at a set of data. For the whole house customization industry, the turnover of 618 was nearly 400% year-on-year, and the transaction on the same day accounted for nearly 80% of the overall size of the online and offline industries. Among them, Sophia's whole house customization ended at 18:18 on the 18th, Tmall's transaction broke through the 50 million mark in one fell swoop, surpassing the whole day of trading on 618 last year; the cumulative turnover of Shangpin's home delivery during 618 exceeded 100 million, a three-fold increase from last year. Wang Li security door and other big-name tens of thousands of stores in the carnival, and 1 month in advance to interact with consumers to achieve 14 hours to break through 50 million transactions, 618 on the day to get the first full house custom class. There was also a European-wide house-customized 618 transaction that surged 200 times last year.
In recent years, with the increase in offline store rents and the decrease in passenger flow, wooden door manufacturers lack the ability to control the supply chain and reach consumers. On the other hand, consumers' individualized demands are increasing day by day. Like, the consumer decision-making process has become more subjective, and the advertising power for everyone has fallen, and the more close-knit acquaintances have become the most influential channel. Enterprises need to upgrade the level of product, service, and marketing customization, and the “new retail†that pays more attention to personalized and experiential services is favored. Wooden door manufacturers are also facing more survival challenges and “reverse push†upgrades. Tmall's new retail omni-channel solution supported by data, cloud computing, mobile payment and other means has also shown strong vitality in Mumen home decoration.
About the whole house customization
Participants who participated in the 2017 China Construction Expo (Guangzhou) may find such a feature on the spot. Many wooden door home improvement companies have slogans of custom-made houses, which shows the degree of customization of the whole house. With the emergence of various types of homes, decoration styles, and people's pursuit of individuality and quality of life, the whole house customization has become a major trend in the development of the home industry. Nowadays, “full house customization†seems to have become the “standard†of the home industry, and more and more enterprises have chosen to join the “full house customization†army. It is reported that the international famous furniture (Dongguan) Exhibition and China International Customized Home Exhibition will be held in Houjie, Dongguan on August 11-14. The 8th floor, which covers an area of ​​30,000 square meters, will be customized. The museum will also open at the same time, and China's first full-house custom exhibition platform will once again lead the Chinese home shopping experience.
I believe that many people often encounter this situation. The traditional furniture is beautiful in appearance. Once it is moved into a specific apartment space, it is eclipsed, either the size does not match, or the style is not good. In contrast, more and more consumers will be more inclined to customize the whole house. Customized home from the needs of each consumer, can fully combine consumer habits and aesthetic standards, to meet the different individual needs of different groups of people, according to the family's different living habits, rational layout of the wardrobe space, optimize the functional area, but also " The space of the chicken ribs is used efficiently, which is convenient for users to use and experience convenient life.
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