On Friday, Adidas opened the first Young Athletes brand experience shop for young children in China at 858 Huaihai Road, Shanghai. The store has two floors of more than 150 square meters of experience space, using Adidas's latest stadium design concept, adding the elements of the sports field, showing the outstanding athletic performance and athletic vitality of young people.
This time, the first Young Athletes store opened, which is due to the joint efforts of Adidas and the partner Goodbaby Group. As a leader in the global maternal and infant industry, Goodbaby Group has a one-stop shop platform entity store for different user groups and more than 5,000 self-operated retail outlets in 31 provinces, cities, and autonomous regions across the country. The world's quality products and high-quality services are available to a large number of Chinese users. From next year, Adidas will gradually expand into the core business district in key cities nationwide, opening new stores or upgrading existing large stores into more Young Athletes image stores.
It is worth mentioning that the innovative stadium design concept adopted by this Young Athletes store creates a more dynamic and professional sports experience. From the locker room, checkout counter to the store display layout, consistent and consistent design styles are used in every place, and it feels as if you are in a stadium. It provides consumers with a dynamic, real sports shopping experience.
In the past five years, adidas kids category achieved a 25% CAGR in the Chinese market. By mid-2016, it had more than 1,400 brand stores and more than 400 multi-brand stores, regardless of sales scale or distribution network. It is an absolute leader in the field of children's sports footwear.
In the strategy leading to 2020, Adidas Greater China has adopted Kids Channel as one of its four core growth engines, and developed a set of development strategic plans for products, channels, and retail operations accordingly. The year's higher growth targets are well prepared. By the end of 2020, adidas is expected to have more than 2,600 specialty stores across the country to further meet the growing needs of children and adolescents.
It is reported that the first 100 consumers who entered the store on the opening day will receive a MINI football worth 99 yuan on a first-come-first-served basis. Bring your family and children together to experience the vitality of the young athletes at the Young Athletes Experience Store at Huaihai Road Adidas!
Source: Chongqing Daily
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