As a carrier of text and graphics, books cannot be framed. Book binding is a harmonious unity, it should be said that what kind of book has what kind of binding and it is compatible with it. In China, book design is usually called book design or book design.
The cover design of book binding plays a decisive role in the overall design of the book. The book meets readers and the first round depends on the cover. The cover is the face of a book and is a salesman who does not speak. A good cover design can not only attract readers, make them love at first sight, but also intriguing and can not put it down. The quality of the cover design is of great significance to the image of the book. The cover design generally includes the title, author name, publisher name, etc., as well as the content, nature, decorative image of the genre, color, and composition.
First, the concept design of the cover:
First, it should be established that the form of expression should serve the content of the book. With the most moving, most vivid and visually acceptable forms of expression, the concept of the cover is very important. It is necessary to fully understand the connotation, style, genre, etc. of the manuscript, so that the idea is novel, relevant, and contagious. The conceptual process and method can roughly have the following methods:
1. Imagination: Imagination is the basic point of conception. Imagination is centered on the perception of styling and can produce a clear and meaningful image. The inspiration we are talking about is the accumulation and crystallization of knowledge and imagination. It is the source of design ideas.
2. Discard: The process of conception is often “superimposed and easy to abandonâ€. When thinking about it, you often think a lot, stack it up a lot, and don’t give up on the extra details. Mr. Zhang Guangyu said that “doing more subtraction and less doing addition†is a real experience. For unimportant, dispensable images and details, resolutely reluctantly cut love.
3. Symbols: Symbolic techniques are the language with the most powerful artistic expressions. The utensils are like images to express abstract concepts or artistic conceptions, and abstract images can also be used to express specific things and can be accepted by people.
4. Exploring and innovating: popular forms, commonly used techniques, and common language should be avoided as much as possible; familiar concept methods, common composition, and customary skills are the enemy of innovative ideas. The concept must be novel, it needs to be unconventional and unconventional. To have innovative ideas, we must have a tireless spirit of exploration.
Second, the cover of the text design:
In addition to the title of the cover text, all use the printed fonts, so here I mainly introduce the font of the title. The fonts commonly used in book titles fall into three categories: calligraphy, art and print.
1. Calligraphy: In pursuit of endless changes in calligraphy strokes, it has a strong artistic appeal and distinctive national characteristics as well as unique personalities. It is written by celebrities, has a celebrity effect and is widely loved. Books and magazines such as "Seeking Truth" and "Doll Pictorial" have adopted calligraphy as their name.
2. Art: Art can be divided into two types: regular art and irregular art. The former, as the main body of art, emphasizes the regularity of appearance, and the unity of points and changes, and it is easy to read and easy to design, but it is more rigid. Irregular art is different in this respect. It emphasizes free deformation, and it is characterized by a variety of changes from point to point processing or font outlines, with rich changes, outstanding personality, sufficient design space, strong adaptability, and rich decorative features. Compared with the rules of art and calligraphy, irregular art has a personality and adaptability. Therefore, many books and magazines use such fonts, such as "Friends" and "NEWYORK" abroad.
3. Printed body: The printed body follows the characteristics of a regular art body. The early printed body is stiffer and stiffer. Now the printed body has made breakthroughs in this aspect, absorbing irregular rules of irregular art, and greatly enriching the printed body. The expressiveness, and the use of computers to make print processing methods are both convenient and rich, to make up for its lack of personality. Publications such as "Yulin" and "TIME" use print as the name of the book.
Some domestic book publications combine Chinese and English titles in the design to create a unique decorative effect. Such as "World Knowledge Pictorial" uses "W" and Chinese titles to form its own style. The visual image of the title is not invariably expressed using only a single font, color, or font size. It would be refreshing to combine two or more fonts, colors, and font sizes. For example, the publication titled “Merry Generation†combines the calligraphy body and the printing body together to create a strong contrast effect between the two different shape features. Another example is that the title of "Love Marriage and Family" magazine adopts two font sizes and rhythmic choreography in two colors, and small characters and large characters combine to make changes in the level, which is quite unique.
Third, the cover of the picture design:
The cover picture is an important part of the design elements because of its intuitive, clear, visually powerful, and easy to resonate with readers. The content of the picture is rich and colorful, the most common being people, animals, plants, natural scenery, and the products of all human activities. The picture is an important part of the book cover design. It often occupies a large area in the picture and becomes a visual center, so the picture design is particularly important.
The general youth magazines and women's magazines are casual books and magazines. Its standard is the aesthetic of the public. Usually, the pictures of popular singers and models are selected as the cover; the criteria for selection of popular science publications is knowledge, and often used in connection with nature. The pictures of scientific and technological achievements; while sports magazines select sports stars and arena pictures; news magazines select news figures and related scenes, and its standards are neither young and beautiful, nor scientific knowledge, but news value; photography, art magazines cover Choosing excellent photography and art works, its standard is the value of art.
Fourth, the cover color design:
The color processing of the cover is an important aspect of the design. Appropriate color performance and artistic processing can produce eye-catching effects in the reader's vision. The use of color needs to take into account the needs of the content, using different color contrast effects to express different content and ideas. In the comparison, we seek unity and coordination. It is advisable to configure each other in terms of color, so that the contrast colors are unified in coordination.
The color of the title must have a certain amount of weight on the cover. If the purity is not enough, it cannot produce a dramatic effect.
In addition to the painting color used for the cover, it can also use decorative colors. The color of the cover of literature and art books may not be suitable for textbooks; the cover colors of textbooks and theoretical books are not suitable for children's books. To see the meaning of color dialectically, it cannot be used metaphysically.
In general, the color of infant journals should be designed to be delicate, simple, naive, and cute. Tones are often treated as high-profile, weakening contrasts and emphasizing soft feelings; the color of women's books can be based on the characteristics of women. Choose gentle, charming and elegant color series; sports magazine's colors emphasize the impact of stimulating, contrasting, and pursuing color; and the colors of art magazines require a rich connotation, with depth, avoid frivolity, kitsch; The colors can emphasize the mystery; the color of the fashion magazines should be trendy and full of personality; the color of professional academic magazines should be dignified, serious and elegant, and reflect the sense of authority, and the contrast ratio of high purity should not be emphasized.
In addition to coordination of color configuration, we must pay attention to the relationship of color, including the contrast of hue, purity, and brightness. There is no contrast between hue and warmth on the cover, and you feel a lack of enthusiasm; there is no contrast in brightness between the cover, you will feel dull and breathless; on the cover there is no clear contrast of purity, you will feel ancient peace and customs. We must master the relationship of lightness, purity, and hue in the color design of the cover, and at the same time use these three relationships to understand and find the causes of the defects on the cover, in order to improve color cultivation.