3, environmental crisis and loss of shape
In the mid-60s, unprecedented high-tech, high-consumption, and “out-of-the-box†consumerism led to a large number of so-called “disposable products†in some places, and the packaging and structure were wasted. The social consequences of the proliferation of these substances have led to environmental pollution. At this time, with the rapid development of the chemical industry, many new types of macromolecule polymer materials have emerged. The garbage and pollution brought about by the “Plastic Age†have caused natural and life-threatening crises. As well as international modernism design using simple mechanical means, the glass curtain wall building has become a symbol of the developed capitalist countries, the world's big cities have become the same: glass curtain wall construction, steel bone furniture, reductionism has become the core of international modernism Content, the urban environment that originally blended with tradition and nature has become a glass curtain wall and reinforced concrete forest. The human living environment has deteriorated and the traditional aesthetic principles have been destroyed. International modernism has become an accomplice to cancel aesthetics and destroy humans' perfect ecological environment. In addition, the new economic problems caused by the inherent contradictions of the capitalist system and some new economic structures - stagflation (economic stagnation and inflation parallelism) and third-world oil-producing countries, have defended their sovereignty and capitalist consumption structure. Unreasonably caused energy problems - the oil crisis, the human-oriented society is approaching collapse.
People are forced to face the fact that “human beings are also part of natureâ€, prompting humans to consider many new topics such as: symbiosis between man and nature in ecology, recycling under limited petrochemical resources, and environment in the third world Protection, product proliferation, use environment considerations, etc. When the electronic system network penetrates into the human living space and the information society in each corner develops rapidly, the penetration of office automation, factory automation, home automation or high-intelligence communication systems, long-distance communication and computer revolutions, and people appreciate industrial products in the era of pre-industrialization The aesthetic features of mechanical products have brought about a cold industrial environment. People work in an environment full of machine meters. At home, they face home appliances full of buttons and meters, which has led to new problems in the human-machine interface. At this time, the product's "environmental function" and "dialogue function" began to attract people's attention. People must not only satisfy the physical and physiological use value, but also further satisfy the symbol of psychological, social, cultural and environmental aspects. value.
The improvement of modern civilized lifestyles, the acceleration of the rhythm of life, and the unprecedented changes in life patterns have brought about an increasingly indifferent communication between people. People are eager to fill the psychological loneliness and desolateness brought about by modern civilization when they come into contact with products in daily life. This has led to an increasing demand for many functional factors, including aesthetic functions, symbolic functions, and educational functions, in the spirit of industrial design. Differentiating, diversifying, and individualizing products are required to meet the psychological requirements. Therefore, the phenomenon of symbolic consumption that pursues symbolic values ​​has emerged. This realization of the balance of emotion and human nature is a responsibility that is closely related to the design of human life.
4, the search for design culture
In the development of modernist design, several emerging disciplines have received unprecedented attention and development, such as ergonomics, materials mechanics, design ecology, environmental psychology, marketing, sales, and so on. As an emerging discipline, the areas available for people to explore are naturally quite broad, but as a limited science, its regularity is quickly grasped by people. A series of rules, rules, and knowledge of industrial design in terms of function and structure It has been basically known by people. Reasonable and rational requirements are almost exploited and utilized by designers, forcing people to look for new languages ​​in their designs.
The product design methods, procedures, market research, plans, etc. are becoming more and more perfect, and they have become standardized programs. The design style of countries around the world is becoming increasingly consistent, so that product design naturally has a similar tendency. Similarities in design, boring style and lack of personality, so the confirmation of the design culture once again aroused discussion and international attention. With the design of modernism over the Atlantic Ocean landing in the United States, thus forming a vigorous "international modernism", "functional first", "structure first" design concept caused by the rapid popularity of geometric style in the world, product design tends to Due to its monotony, simplicity, indifference, rigor and lack of human touch, the original design styles with varied and varied nationalities were replaced by a single international modernist style. The ethnic design culture and aesthetic characteristics and regional personality styles were abandoned. And contempt, the user's psychological needs are ignored. The development of intelligent electronic computer technology has made the design enter the computer age. Computers, as an extension and extension of the human brain, greatly increase the efficiency of design work. The design optimization rate exceeds the artificial time. The appearance of products is updated quickly and diversely.
On the other hand, the rapid development of information dissemination media in the computer age has made global cultural exchanges faster and more intuitive. With the development of "technical culture", the phenomenon of internationalization has become more and more obvious. People have clearly felt that "local culture (traditional culture)" is disappearing in high-tech societies. The symbiosis between local culture and the high-tech society based on physics and chemistry is an important issue in design evaluation.
The development of industrial power as a purely technological state can be borderless, but once industrial power is combined with ideology, it is no longer possible to “universally apply internationalâ€. Because people cannot tolerate life without spiritual connotations, spiritual characteristics are always associated with specific cultural and historical traditions. People began to eagerly hope that traditional culture and technological culture can be symbiotic and complementary, face the same status of traditional culture and technological culture, and seek typical cultural reconstruction from the “meaning of life modelingâ€. In the ever-changing development of the above-mentioned aspects, the product form design must not only consider the physical and physiological functions of human beings, but also deepen into the psychological and spiritual factors of human beings. It requires the search for the context of psychology, society, environment, and culture to give a symbol. The nature of the product's semantics is justified.
Southeast University Choi Tianjian
In the mid-60s, unprecedented high-tech, high-consumption, and “out-of-the-box†consumerism led to a large number of so-called “disposable products†in some places, and the packaging and structure were wasted. The social consequences of the proliferation of these substances have led to environmental pollution. At this time, with the rapid development of the chemical industry, many new types of macromolecule polymer materials have emerged. The garbage and pollution brought about by the “Plastic Age†have caused natural and life-threatening crises. As well as international modernism design using simple mechanical means, the glass curtain wall building has become a symbol of the developed capitalist countries, the world's big cities have become the same: glass curtain wall construction, steel bone furniture, reductionism has become the core of international modernism Content, the urban environment that originally blended with tradition and nature has become a glass curtain wall and reinforced concrete forest. The human living environment has deteriorated and the traditional aesthetic principles have been destroyed. International modernism has become an accomplice to cancel aesthetics and destroy humans' perfect ecological environment. In addition, the new economic problems caused by the inherent contradictions of the capitalist system and some new economic structures - stagflation (economic stagnation and inflation parallelism) and third-world oil-producing countries, have defended their sovereignty and capitalist consumption structure. Unreasonably caused energy problems - the oil crisis, the human-oriented society is approaching collapse.
People are forced to face the fact that “human beings are also part of natureâ€, prompting humans to consider many new topics such as: symbiosis between man and nature in ecology, recycling under limited petrochemical resources, and environment in the third world Protection, product proliferation, use environment considerations, etc. When the electronic system network penetrates into the human living space and the information society in each corner develops rapidly, the penetration of office automation, factory automation, home automation or high-intelligence communication systems, long-distance communication and computer revolutions, and people appreciate industrial products in the era of pre-industrialization The aesthetic features of mechanical products have brought about a cold industrial environment. People work in an environment full of machine meters. At home, they face home appliances full of buttons and meters, which has led to new problems in the human-machine interface. At this time, the product's "environmental function" and "dialogue function" began to attract people's attention. People must not only satisfy the physical and physiological use value, but also further satisfy the symbol of psychological, social, cultural and environmental aspects. value.
The improvement of modern civilized lifestyles, the acceleration of the rhythm of life, and the unprecedented changes in life patterns have brought about an increasingly indifferent communication between people. People are eager to fill the psychological loneliness and desolateness brought about by modern civilization when they come into contact with products in daily life. This has led to an increasing demand for many functional factors, including aesthetic functions, symbolic functions, and educational functions, in the spirit of industrial design. Differentiating, diversifying, and individualizing products are required to meet the psychological requirements. Therefore, the phenomenon of symbolic consumption that pursues symbolic values ​​has emerged. This realization of the balance of emotion and human nature is a responsibility that is closely related to the design of human life.
4, the search for design culture
In the development of modernist design, several emerging disciplines have received unprecedented attention and development, such as ergonomics, materials mechanics, design ecology, environmental psychology, marketing, sales, and so on. As an emerging discipline, the areas available for people to explore are naturally quite broad, but as a limited science, its regularity is quickly grasped by people. A series of rules, rules, and knowledge of industrial design in terms of function and structure It has been basically known by people. Reasonable and rational requirements are almost exploited and utilized by designers, forcing people to look for new languages ​​in their designs.
The product design methods, procedures, market research, plans, etc. are becoming more and more perfect, and they have become standardized programs. The design style of countries around the world is becoming increasingly consistent, so that product design naturally has a similar tendency. Similarities in design, boring style and lack of personality, so the confirmation of the design culture once again aroused discussion and international attention. With the design of modernism over the Atlantic Ocean landing in the United States, thus forming a vigorous "international modernism", "functional first", "structure first" design concept caused by the rapid popularity of geometric style in the world, product design tends to Due to its monotony, simplicity, indifference, rigor and lack of human touch, the original design styles with varied and varied nationalities were replaced by a single international modernist style. The ethnic design culture and aesthetic characteristics and regional personality styles were abandoned. And contempt, the user's psychological needs are ignored. The development of intelligent electronic computer technology has made the design enter the computer age. Computers, as an extension and extension of the human brain, greatly increase the efficiency of design work. The design optimization rate exceeds the artificial time. The appearance of products is updated quickly and diversely.
On the other hand, the rapid development of information dissemination media in the computer age has made global cultural exchanges faster and more intuitive. With the development of "technical culture", the phenomenon of internationalization has become more and more obvious. People have clearly felt that "local culture (traditional culture)" is disappearing in high-tech societies. The symbiosis between local culture and the high-tech society based on physics and chemistry is an important issue in design evaluation.
The development of industrial power as a purely technological state can be borderless, but once industrial power is combined with ideology, it is no longer possible to “universally apply internationalâ€. Because people cannot tolerate life without spiritual connotations, spiritual characteristics are always associated with specific cultural and historical traditions. People began to eagerly hope that traditional culture and technological culture can be symbiotic and complementary, face the same status of traditional culture and technological culture, and seek typical cultural reconstruction from the “meaning of life modelingâ€. In the ever-changing development of the above-mentioned aspects, the product form design must not only consider the physical and physiological functions of human beings, but also deepen into the psychological and spiritual factors of human beings. It requires the search for the context of psychology, society, environment, and culture to give a symbol. The nature of the product's semantics is justified.
Southeast University Choi Tianjian
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