At the beginning of 2011, the home improvement, furniture, and kitchen appliances industries accelerated “integrationâ€, attempting to save the “homogeneous†phenomenon of increasingly poor products through “integrationâ€, but the advent of the “integration†era will inevitably aggravate the monopoly of household products. The acceleration of "big fish eat small fish, small fish eat shrimp", who can guarantee that tomorrow's home market will not think of China's oil industry, and stand out from the crowd?
Home improvement integration
Xi'an decoration company wants to "integrate service" is not only simple to purchase the main material
At present, many decoration companies in Xi'an have launched the "home integration service" in the end, so that the owners can really achieve easy home improvement, and stay in the bag. But can a new home improvement service model be realized, and it depends on whether consumers really get benefits? Does the cost of home improvement really decrease?
The person in charge of a decoration company calculated the account for the consumer. Once an integrated cooperation agreement was reached with the furniture factory, they will set up a special exhibition hall in the company and publicize and promote it. In this case, the cost of the company will increase, and part of the cost will be transferred to the product, and the other will be digested internally by the company. For example, if the price of the wardrobe supplied by the furniture factory is 800 yuan, but the supply price is 700 yuan, we will still provide it to the consumers at the market price. The difference will be used to fill the promotion cost. There will be no change in other expenses. . That is to say, for the owner, the integrated home improvement is not a cost reduction, but a small increase.
Furniture integration
Home improvement company wading "integrated service" Will the woodworking era end
At present, the "integrated decoration" advocated by the China Building Decoration Association mainly eliminates the "carpentry" link in the traditional home decoration, and moves the original woodworking site construction to the factory, which is measured by technicians on site and then produced by machinery. Because it covers the whole cabinet cabinet, closet door, walk-in dressing room, bathroom cabinet, custom-made furniture, wall and floor materials, etc., it can basically achieve the "one-stop" service of decoration construction. Does integrated decoration accelerate the end of the woodworking era?
As early as 2007, Dongyi Risheng Decoration Group, which has a world-class woodworking factory, invested 300 million yuan to build a world-class wood production base, the Yide Fajia Muzuo Factory, which directly integrates the home improvement program into the design of furniture products. This is undoubtedly a huge impact on woodworking in traditional home improvement.
But not all home improvement companies have the ability and capital to invest in the establishment of their own furniture factory, and as a furniture factory, there is no need to invest money to open a decoration company. More home improvement companies choose to work with furniture companies, but how to make furniture custom manufacturers and decoration companies perfectly integrated? It’s a big headache for both parties.
Kitchen electric integration
Kitchen appliances are “integrated†and the concept is confused to restrict market penetration
The kitchen concept has always been valued in traditional Chinese families. Consumers' demand for the overall concept of the kitchen is also increasing. The demand for kitchen appliances is no longer solely satisfied with performance, and more attention is paid to the overall kitchen inductance brought about by the appearance and the coordination performance of the kitchen. The upgrading of kitchen appliances has become inevitable, and integrated kitchen appliances with health, energy saving and environmental protection features have become the focus of attention in the industry.
At present, all the kitchen and electric power companies have introduced the "kitchen electric system" products through the integration of kitchen appliances. Large kitchen appliances such as Wanhe, Supor, Fangtai, Vantage, Haier, and Siemens all indicated that they would work hard on kitchen appliances and launch products that cater to consumers' needs.
Failure case
“Integrated Home†is in the end of Dongguan, and the owners are not in favor of this model.
When implementing “package decoration†or “integrated home†in Shenzhen and Guangzhou, Dongguan is still in the traditional decoration mode, and the concept of integrated home is unacceptable to consumers. It has been more than two years since the introduction of the integrated home business model, and during this time, the decoration market has not been effective in marketing the integrated home. Mo Xiaojian, director of the Secretariat of the Dongguan Building Decoration Association, said, “The first crab in Dongguan is still a European decoration, and it continues to be the only decoration.â€
Pe Cling Film For Food,Pe Cling Film,Cling Film Food,Kitchen Pe Cling Film
DONGGUAN YEE HUP TRADING CO,.LTD , https://www.dgyeehupack.com