Buff and other multi-brand agents - Hooway Read full article >>

In terms of brand introduction, in 2005, the company began to represent the German UVEX snow helmet snow mirror brand, in 2008 began to act as the Spanish BUFF scarves brand, in 2009, the United States CAMELBAK outdoor sports water bottle, water bag and backpack brand, the United States BISON Designs personalized belt brand and Italy MASTERS trekking pole ski pole brand, and achieved a balanced development of the various brands. In 2011, in addition to continuing to represent brands such as BUFF, CAMELBAK, BISON and MASTERS, the company added the German ALPINA snow helmet snow mirror brand to compensate for the vacancy caused by the loss of ski equipment brands. In 2012, while maintaining the BUFF, CAMELBAK, BISON, MASTERS, ALPINA and other brands, the German REUSCH glove brand was introduced. The company plans to introduce the British AQUAPAC outdoor sports waterproof brand and the US FOXRIVER outdoor sports socks brand in 2013. All of the above brands not only have a leading position in their professional fields, but all products are imported from abroad.

In respect of channel construction, the company's main sales channels in 2010 were domestic specialty stores. In 2011, while continuing to expand professional stores, the company began to enter shopping mall channels and online channels. In 2012, the company continued to develop its influence in shopping mall channels and online channels, realizing the great momentum of professional channels, shopping mall channels and online channels. Not only increased sales, but also reduced business risks. In 2013, the company will continue to expand in professional channels, gradually radiating from traditional outdoor channels and ski equipment channels to more subdivided professional sports channels such as bicycles, self-driving tours, fishing and water sports, striving to stabilize professional channels. Do it thoroughly. At the same time, mall channels and online channels are still two major platforms for the company's vigorous development. In terms of shopping mall channels, through strengthening market support and display specifications, on the one hand, it continued to consolidate and strengthen its cooperation with existing dealers, tapping potentials, and on the other hand, it strived to open up the Beijing market and a number of high-quality second-tier and third-tier markets. In terms of online channels, we continue to make bigger and stronger existing customers while trying to try out some new cooperation models.

We are working hard to develop forward and strive to make achievements and respect in our industry. This respect is reflected in many aspects, in addition to the increase in turnover, the increase in the number of brands, including the appearance of employees, work efficiency and reputation among customers and brands.

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