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Eco Bag
From June 1st, the state has completely banned the production, sale and use of ultra-thin plastic shopping bags, and implemented a system of paid use of plastic bags. After the implementation of the “plastic banâ€, environmental protection bags began to prevail in Nanjing. At the time when the environmental protection bags were popular, the smart minds of the home business were quietly sprouting. From time to time, the public saw the environmental protection bags with the logo of the home business. According to the survey, most of these environmental protection bags handed by the public are free of charge from home businesses.
Merchant: "Green Bag" to the owners of the intimate gift
It is understood that since the introduction of the "Forbidden Plastics Order", home furnishing companies have begun to prepare environmental protection bags. The question of whether to charge the environmental protection bags is mostly given as gifts to the owners.
The survey found that in the group buying activities of the Nanjing home furnishing industry, the company distributed the environmental protection bags as gifts to the public. Recently, Xiao Bian saw the “Notice of Paid Use of Environmental Protection Bags†in the Red Sun Decoration City. According to the Red Sun staff, “The Red Sun Eco Bag will be given to consumers as a gift in the group purchase and other activities, but in normal times Will not actively recommend to the owners to buy green sun bags."
B&Q has launched the “Anxinjia†environmental protection bag in more than 60 supermarket chains in 26 cities across the country. It is reported that the first 100 stores in the stores of Huadong, Huaxi and North China in the first time in the first 100 days. A consumer can receive a “safe home†eco bag. In the Nanjing area, according to the introduction, the original owner would not care too much about the gifted plastic bags, and on the 1st, the owners were more practical about the free environmental protection bags.
Some home furnishing companies that have not yet activated their bags have indicated that they are planning. Dong Yi Risheng said: At present, after the launch, it is expected to be given as a gift to the owner free of charge.
Consumer: Special gifts are right for our appetite
It is understood that after the cancellation of the free supply of plastic shopping bags nationwide, the charging standards of many supermarkets in Nanjing are generally set at 0.1 yuan for small plastic bags and 0.3 yuan for large ones. As soon as the news came out, the public said that it was inconvenient for shopping. From the door of the supermarket, many consumers could see that they were holding their hands in the supermarket to go out; and some people had to pay for the plastic bags because of the cost.
In Nanjing, you can see that many consumers' hand-held environmental protection bags are printed with the logo of the home business. At the entrance of the supermarket, a middle-aged man carrying a "**home" eco-bag said: "I don't want to buy this eco-bag, but the *** home business. Now the supermarket does not send plastic bags, All of a sudden, our citizens felt very uncomfortable. Fortunately, with this eco-bag, it is more durable. If you change it before, you may find it useful, but now it is different, which is very in line with the appetite of our consumers."
Intimate gifts - the home industry launched an environmental marketing strategy
The birth of environmental protection bags has provided a new marketing point for home furnishing businesses. Today, as the popularity of eco-bags is gradually heating up, consumers are collecting eco-bags through purchases, gifts, and other channels. The merchants in Nanjing's home furnishing industry have seen this business opportunity.
The promotion of environmental protection bags is no less than that of advertising shirts. The citizens who look out of the supermarkets are looking forward to the environmental protection bags. According to the survey, many citizens said: "Businesses send green bags much better than sending advertising shirts. Advertising shirts are given to us. We only wear them at home, and we don't wear them out. The green bags are different and very practical." Merchants provide consumers with free environmental protection bags, and when they give intimate gifts, they play a very good role in advertising.
In this regard, industry experts pointed out that the gift of environmental protection bags is undoubtedly feasible, but attention should be paid, excessive flooding will inevitably result in waste of resources, so the home business merchants should give appropriate amount of environmental protection bags, so that it can be meaningful. Environmental protection.
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