Packaging suppliers must not only develop special packaging for special sales channels, but they must also increasingly develop specialized packaging for specific retailers. This is exactly the challenge faced by Binney & Smith for its “Crayola Color Mystery†toy bag, which is dedicated to Toy "R" Us toy stores.
“Usually, we use transparent wrapper with holes to wrap our products for hanging displays,†said Mark Clarizio of Binney & Smith, “but Toys`R`Us wants a stand-alone product Packaging. We also want a package that allows shoppers to see the product and know how to use it."
Color Mystery Series is an innovation in color toys. It is a "dirty" product that does not soil walls, furniture and all other places where children may smear. The principle is because the product uses a special marker and paper, and only when the two interact, will the color appear.
The packaging of this product not only adds a feature to the market for color products, it also introduces a new product for the "Color Odyssey" series - "anti-dirty" pigmented fingers. Its working principle is very similar to the above-mentioned marker pen. After the children use their fingers to paint the paint and apply it on a special paper, the colors appear. If they smear on the surface of other items, they will not show color and will not cause mess.
"We need to show this feature on the package to highlight it," Clarizio said. Customers need to see all the components and descriptions of how this product works to understand the advancements of this new product.
Packaging Technique: It is a structure that resembles a clam shell. It has a small box with 6 markers, a 6-color finger paint plate, and two special paper books. Imitation oyster shell packaging is made of PVC thermoformed and supplied by Alloyd. Its design allows each component to remain in a fixed position, both to display the product and to reflect the advantages of the product.
The important aspect of the imitation clamshell packaging design is the thermoforming of the “foot seat†on the bottom, which allows the packaging to stand on the shelf in a stable manner, which is specifically requested by Toys`R`Us.
The front of the back of the paper card is printed by Strine Printing Company with four colors, further increasing the impact of the shelf. The back of the paper card is printed in black and white, with instructions on how to use this product, which is very important for new products.
“Usually, we use transparent wrapper with holes to wrap our products for hanging displays,†said Mark Clarizio of Binney & Smith, “but Toys`R`Us wants a stand-alone product Packaging. We also want a package that allows shoppers to see the product and know how to use it."
Color Mystery Series is an innovation in color toys. It is a "dirty" product that does not soil walls, furniture and all other places where children may smear. The principle is because the product uses a special marker and paper, and only when the two interact, will the color appear.
The packaging of this product not only adds a feature to the market for color products, it also introduces a new product for the "Color Odyssey" series - "anti-dirty" pigmented fingers. Its working principle is very similar to the above-mentioned marker pen. After the children use their fingers to paint the paint and apply it on a special paper, the colors appear. If they smear on the surface of other items, they will not show color and will not cause mess.
"We need to show this feature on the package to highlight it," Clarizio said. Customers need to see all the components and descriptions of how this product works to understand the advancements of this new product.
Packaging Technique: It is a structure that resembles a clam shell. It has a small box with 6 markers, a 6-color finger paint plate, and two special paper books. Imitation oyster shell packaging is made of PVC thermoformed and supplied by Alloyd. Its design allows each component to remain in a fixed position, both to display the product and to reflect the advantages of the product.
The important aspect of the imitation clamshell packaging design is the thermoforming of the “foot seat†on the bottom, which allows the packaging to stand on the shelf in a stable manner, which is specifically requested by Toys`R`Us.
The front of the back of the paper card is printed by Strine Printing Company with four colors, further increasing the impact of the shelf. The back of the paper card is printed in black and white, with instructions on how to use this product, which is very important for new products.
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