First, the performance of food packaging adversely affecting the environment
Overpack
As an important part of the circulation of commodities, packaging has played a role in expanding the production and sales of commodities. Fierce market competition has, in a sense, manifested itself as a competition in the packaging of goods. With the strengthening of packaging concepts, some of the misunderstandings of packaging awareness have appeared one after another. Over packaging is a very serious phenomenon. Many companies believe that in the relatively stable state of the quality of goods, the packaging of goods can provide higher added value for the goods, to a certain extent, can affect the competitiveness of the products in the market. It is because of these values ​​of packaging that in recent years, some foods have excessive packaging problems, such as moon cakes. Since April 2005, Chongqing, Shanghai and other places have successively issued local regulations that restrict excessive packaging of moon cakes. In early July, the National Development and Reform Commission, the Ministry of Commerce, and the four departments of the General Administration of Commerce and the General Administration of Quality Supervision, Inspection and Quarantine jointly promulgated the announcement of restrictions on moon cake packaging and other related issues. Mooncake manufacturers across the country have responded by launching plans to ease the moon cake packaging. However, it is not difficult to find beautifully packed moon cakes on the market.
2. Use disposable packaging
With the development of society and economy, the fast-paced lifestyle needs convenience for fast food, and it has also spawned a variety of convenient food packaging. Convenient food packaging has a wide range of products. From the small package of singles to the series of packages, its market goal is to be a busy person with a fast pace of life. Convenient food packaging has the following features: one hand can be used, one can eat once, try not to eat other foods, and try not to cook. It also avoids using any cutlery and does not require the use of a table. Due to the purpose and characteristics of convenience food production, enterprises use excessive packaging materials on food packaging, especially disposable packaging materials such as instant noodles.
3. Sample promotion
Since the transition from planned economy to market economy, enterprises have paid more attention to contact and communication with consumers. Product promotion has become almost one of the basic channels for companies to promote and promote products to consumers. Due to the peculiarities of food, food companies use promotion as one of the important ways to expand the market and increase the market share, and to provide consumers with sampled foods to attract target consumers and some potential consumers. Solid foods are usually in small packages, while liquid foods are usually distributed in disposable cups. Although corporate promotions are not carried out frequently, if every food company uses this form of promotion, one side wastes resources and is not conducive to the environment; on the other hand, it cannot play a role in stimulating consumers to save resources and protect the environment.
Second, the cause analysis
1. Based on corporate economic responsibility, lack of awareness of environmental protection
Because of the different understanding of what a company is, Chinese and foreign companies and the theoretical community are constantly arguing about the social responsibility of the company's economic responsibility. Foreign disputes over corporate social responsibility issues are mainly expressed in two perspectives: One is the classical corporate responsibility concept, and the only responsibility of the enterprise is to pursue profit maximization. A modern concept of corporate responsibility, that profit maximization is only the company's second goal. China's discussion on corporate social responsibility issues is mainly reflected in two perspectives: a firm-based corporate responsibility view, based on the company's profits to view the relationship between the enterprise and society, and the economic value as the only measure of corporate behavior, that companies The greater the profits obtained, the greater the corporate contribution to society. One is a social-based responsibility concept, which is based on a social perspective, and considers the relationship between the enterprise and the society. It puts social services first, and puts corporate interests second, emphasizing the need to satisfy the material and cultural needs of society. Under the premise of serving the society, we must appropriately pursue the maximization of corporate profits. It can be seen that at home and abroad, the pursuit of profit maximization has become a matter of righteousness since the company was created. It is considered right and proper that the company’s free-living food companies recognize the corporate economic responsibility and social responsibility. During the recognition stage, environmental responsibility as part of social responsibility has not received widespread attention from companies.
2. The laws and regulations of food packaging are not perfect, and the supervision of related departments is not strong.
Food packaging has been legislated in Europe, the United States and other countries. It has made corresponding provisions for "reusable", "renewable use", "including recycled materials", etc. In particular, Germany has formulated a number of technical standards and clarified improvements. The benchmark of the environment. The European Union's Decree on Packaging and Packaging Waste was passed in December 1994. It is an environmental legislation. In China, as far back as 1980, regulations and standards for food packaging were formulated. In view of these standards, more is the hygienic standard for packaging materials, and food packaging is implemented as a food hygiene law, even though food packaging of the People's Republic of China has been introduced. Act, but there are no clear indicators to regulate the reuse, recycling, and disposal of food packaging. Relevant government agencies still lack effective management of the production, processing and use of food packaging materials. There is a phenomenon of laissez-faire, causing individual companies to produce and use food packaging materials that do not meet the requirements of environmental protection.
3. Caused by consumer preferences, ignoring the guiding role of packaging in consumption
Food is closely related to people's lives. Consumers face a wide range of food choices. Unique food packaging is more attractive to consumers. Therefore, food packaging is a growing concern for food companies. In packaging design, it tends to take into consideration consumers' cognition, preferences, needs, and so on. Some food companies do not even pay attention to the development of new products and the improvement of their quality. L lacks long-term planning in packaging orientation. They believe that through fancy packaging, they can win the temporary trust of consumers and ingest high commercial profits. To some extent, the design, material use, and positioning of food packaging are caused by consumer preferences. In fact, as a packaging for food carriers, its function is not only to serve as a container and to protect food, but also to provide consumers with convenience, ease of use, eye-catching advertising, knowledge of the promotion of nutritional functions, and the cultivation of consumers. Save resources and the environmental protection of waste recycling. This kind of food packaging caused by consumer preferences ignores the guiding role of packaging in consumption.
4. The induction of economic benefits, and the demonstration effect of similar companies
The enterprise's back-to-back activities are ultimately aimed at making profits, and food companies are no exception. Their day is to make foods sold to profit. Selling high-grade goods can make profits, low-grade goods act as high-grade products, and the cost is lower. You can obtain more profits. Under the drive of interests, it is easy for companies to lose their rational mind, use high-grade packaging materials or tie up expensive items. In order to increase the value of food, there are many food production companies. The similar foods they sell are easier to imitate in market pricing and product design. The similarity is very high. Consumers only have intuitive information provided through food packaging, and companies pass various tests. The information conveyed by the supplies promotion campaign is selected. If the leading company has not been severely disciplined because of the adverse impact on the environment caused by its food packaging, it will inevitably encourage other food companies to use the same or similar motives for profit.
Third, countermeasures and suggestions
1. Strengthen awareness of environmental responsibility
In the past, companies were always considered as a pure economic organization. The only mission was to produce material products and maximize profits. However, with the development of the times, the expectations of society for companies are constantly changing, and companies are increasingly dependent on society. As the basic system of society, the enterprise, as the specific bearer of a certain mode of production, must bear certain responsibility for the environment. The so-called corporate environmental responsibility, the American economic ethicist George Endler believes, mainly refers to "committed to sustainable development - less consumption of natural resources, so that the environment bear less waste." With the promotion of the concept of sustainable development, the integration of the environment into the corporate social responsibility field has become a consensus. An enterprise is not only an independent economic entity that is responsible to its shareholders. It is no longer just an economic institution. It must establish and maintain a greater social responsibility. In the aspect of the impact of the company on the environment, the company must be more conscious of the responsibility of the environment. Performing environmental responsibilities can not only provide the correct value orientation for the development of the company, but also create a sustainable living space for the company and promote the economic benefits of the company.
2. Correct positioning of food packaging
The top priority for food companies should be to abandon the concept of food packaging depending on consumer psychology, to reposition product packaging, to clarify the target market conditions for specific food products and the operation of similar products, the main consumer groups, and the corresponding food packaging should be reflected Instead of blindly emulating the packaging strategy of similar products. Without over-pursuing packaging, we must step up the development of new products and improve product quality, because only packaging and products complement each other, and companies can gain momentum for further development.
3. Establish a green marketing concept, using green packaging
The concept of corporate marketing has experienced the concepts of production, product, sales, and marketing. In the 1960s, the concept of green marketing was born. With the acceleration of industrialization and urbanization, green marketing has brought about social and economic development. As a result, people's living standards have improved, and the living environment of humans has suffered unprecedented pollution and destruction. Human environmental awareness has sprouted from the bud to an upsurge. It can be seen that green marketing has become a trend in marketing development. In the era of global environmental protection thoughts spreading, industrialized countries have adopted new environmental protection standards higher than those of developing countries to implement new trade protectionism and use high environmental standards and standards to restrict imports. Food companies require survival and development. To establish a green marketing concept, replace traditional marketing ideas. With the rise of green marketing, green packaging that focuses on non-pollution packaging as an important marketing strategy is also emerging. Green packaging is a package that ensures both its own performance and environmental requirements. According to the characteristics of the green packaging to meet the environmental requirements, enterprises must be required to adopt measures such as reducing packaging materials, using packaging as much as possible, using recycled materials or packaging of renewable materials, and degradable packaging. Therefore, establishing a green marketing concept and adopting green packaging is an important aspect for food companies to break through green barriers and meet the challenges of the world.
Of course, relying solely on the moral strength of food companies to force companies to fulfill their environmental responsibilities is clearly not enough. The environmental responsibility of food companies also requires government regulations to be strictly regulated, establish a sound legal and regulatory system, and provide a good environment for enterprises to fulfill their environmental responsibilities. Legal atmosphere, establish food industry environmental responsibility evaluation system.
Reprinted from: VIP Information
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